DigitasLBi Names Paul Dalton Chief Media Officer, International
Global marketing and technology agency DigitasLBi has appointed Paul Dalton to the role of Chief Media Officer, International.
Dalton, who was previously Executive Vice President, Communications Planning at DigitasLBi in New York, will now be based in London and responsible for leading and growing DigitasLBi’s media offering across international markets.
In his new role, Dalton will help blend DigitasLBi’s industry-leading data, creative and technology capabilities to deliver transformational media strategies for the agency’s clients.
Dalton joined DigitasLBi in New York as Senior Vice President, Media in early 2012. He was subsequently promoted to Head of Media Planning and then Executive Vice President, Communications Planning. With overall responsibility for communications planning, offline media and media tools, Dalton also led key media accounts including Delta, the New York Stock Exchange and Motorola.
Dalton was named an Agency Innovator by The Internationalist in 2014, and led the team which picked up Adweek’s Media Plan of the Year 2014.
Prior to joining DigitasLBi, Dalton spent 11 years at ZenithOptimedia in London and New York, leading major pieces of business including PUMA, Jenny Craig and Standard & Poor and co-founding the media agency’s consultancy unit Liquid.
Dalton will report to Ewen Sturgeon, Chief Executive Officer, International at DigitasLBi.
Paul Dalton, Chief Media Officer, International at DigitasLBi said: “DigitasLBi has the unique blend of data, technology and creativity required to develop media solutions which drive competitive advantages for clients. I’m looking forward to working with our teams internationally to fully harness these capabilities.”
Ewen Sturgeon, Chief Executive Officer, International at DigitasLBi said: “Paul is a true innovator in media, as evidenced by the accolades he’s collected throughout his career. His highly strategic, data-driven approach and understanding of the role of creativity and content mean he’s perfectly placed to lead our media offering internationally.”