DigitasLBi Appoints Lars Glenne as Head of Media Strategy
DigitasLBi has appointed Lars Glenne to the new role of Head of Media Strategy, UK. Glenne joins DigitasLBi from Starcom MediaVest Group, where he was Digital Strategy Director, leading strategy development for all global P&G brands. Glenne was responsible for the set up and implementation of P&G’s first attribution modelling project outside of the US and also developed a number of proprietary ecommerce planning and estimation tools.
In his new role, Glenne will work with DigitasLBi’s clients to develop and implement media strategies which blend DigitasLBi’s industry-leading data, creative and technology capabilities, in order to drive competitive advantage. He will also oversee a 10-strong team of media strategists across London and Edinburgh.
In 2008, Glenne launched and established Fashionmixology.no as Norway’s leading luxury online fashion boutique. The business was successfully merged with global luxury fashion retailer My-Wardrobe.com in 2012.
In 2012, he became eCommerce Director at luxury fashion brand GANT.
Glenne has also held digital strategy roles at media agencies including Carat, MindShare and Mediacom.
At DigitasLBi, Glenne will report to Paul Dalton, who joined the agency as Chief Media Officer, International in 2015.
Lars Glenne, Head of Media Strategy at DigitasLBi said: “DigitasLBi’s data-driven approach to media planning was very appealing to me. I’m excited about working alongside some of the industry’s most talented people, across all disciplines, and about having the chance to work with Paul Dalton, a true leader and innovator in media.”
Paul Dalton, Chief Media Officer, International at DigitasLBi said: “Lars has a remarkable range and depth of experience, with a track record of developing media strategies for some of the world’s most well-respected brands as well as valuable time spent working client-side. I’m looking forward to working with him to help develop media strategies which excite our clients and create growth for their brands.”
Genre: Digital , Strategy/Insight