Diesel Empowers Its Followers to Start Their Own 'SIDE:BIZ'
As an extension of its new Spring 2019 campaign, BE A FOLLOWER, Diesel is now empowering social media followers with the benefits and rewards one might expect to be exclusive to influencers with a smart new platform called SIDE:BIZ.
SIDE:BIZ is an innovative approach to e-commerce that allows for any Diesel follower to open their very own Diesel digital shop. Under the program, anyone can become a Diesel Ambassador and earn rewards. SIDE:BIZ is Diesel’s way of celebrating the followers, putting them first, and unleashing their full social media potential by equipping them with the tools needed to live successfully on their own terms. It’s simple: no pressure, no contracts, no proof of influence needed.
To start a SIDE:BIZ, you just need to go to diesel.com/baf/sidebiz; sign up; receive a unique e-commerce link; and then share it, post it, text it and email it to everyone you know. Every time someone shops through your unique link, you earn rewards. Depending on where you live, these rewards vary from discounts and free products, to one-of-a-kind experiences.
SIDE:BIZ will be available in Europe from February 15th, in North America from February 18th, in Japan from February 22nd, and it will be launching in China in March.
Post Production / VFX
Post Production Company: Martin&Rainone
Photography: Maurizio Cattelan & Pierpaolo Ferrari
Production Company: Collateral
Stylist: Marc Goehring
Account Director: Filippo D’Andrea (Digital) Ilaria Castiglioni
Art Director: Cecilia Moro, Alice Teruzzi
Associate Creative Director: Vinicius Dalvi, Eddy Guimarães
CEO: Bruno Bertelli
Chief Creative Officer: Cristiana Boccassini
Client Service Director: Eleni Charakleia
Copywriter: Francesca Ferracini
Creative Agency: Publicis Italy
Creative Director: Thiago Cruz, Mihnea Gheorghiu
Creative Supervisor: Costanza Rossi
Digital Creative Director: Sandra Bold
Head of social: Marco Viganò, Stefano Perazzo, Doina Tatu, Filippo Festuccia
Junior Art Director: Alex Eftimie
Junior Copywriter: Anton Kuerschner
Senior Copywriter: James Andrews
Senior Strategist: Monica Radulescu
Category: Clothing and Fashion , Denim