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Deutsch's California Milk Advisory Board Spots Are Seductively Smooth

Deutsch, 2 years, 2 months ago

Delectable 'Return to Real' campaign shot by Kramer Morgenthau launches

Deutsch's California Milk Advisory Board Spots Are Seductively Smooth

The California Milk Advisory Board (CMAB) has collaborated with Deutsch to launch a new campaign 'Return to Real', marking a new focus in the company's marketing strategy from the previous Happy Cows campaign.

Using real California dairy farmers, the campaign includes four TV spots, an interactive long form online video, digital banners and a robust social strategy. The spots capture the romancing of food (shot by DP, Kramer Morgenthau using a phantom camera) and focuses on different products made from milk (cheese, yogurt and butter) and represented by the Real California Milk seal. 

Creative Agency

Account Executive: (Assist) Cassie Pappas

Account Supervisor: Mel Smith

Business Affairs: (Integrated) Abilino Guillermo, Denise Wright

CEO: Mike Sheldon

Chief Creative Officer: Pete Favat

Chief Strategy Officer: Colin Drummond

Copywriter: Jeff Bossin

Creative Agency: Deutsch

Director of Integrated Production: Vic Palumbo

Executive Creative Director: Paul Keister, Tom Adams

Executive Planning Director: Jeffrey Blish

Executive Producer: (Integrated) Megan Meloth, Mariana Perin

Group Account Director: Erik Petersen

Music Supervisor: Dave Rocco

President: Kim Getty

Senior Art Director: Paulo Cruz


Edit Company: NO6 Editorial

Editor: Chan Hatcher

Executive Producer: Crissy DeSimone

Producer: Kendra Desai, Yole Barrera

Production Company

Director: Daniel Strange and Kramer Morgenthau

Executive Producer: Preston Lee, Phyllis Koenig, Steve Wi

Line Producer: Alexandra Lisee

Production Company: Uber Content

Production Manager: Anne Vega

Category: Dairy , Food

Genre: Tabletop