Deutsch NY Hires Doug Minetti as Senior Vice President
Deutsch New York has hired Doug Minetti as Senior Vice President, Group Director of National Video. He reports to Executive Vice President Director of Integrated Media, Karen Benson. His first day was Monday, October 13.
Minetti joined from MediaCom USA where he spent the last 12 years. Most recently serving as Partner, Associate Director of Media Investments, he was responsible for the development of investment strategies for upfront and scatter buys, as well as negotiating and purchasing media schedules across multiple dayparts. Prior to MediaCom USA he gained experience by working at ITN Media and Onsite Access.
“As media buying has become commoditized, we will continue to use the advantage we have to integrate media and creative in a seamless way that delivers more for our clients…Doug is the perfect fit to help us do that,” said Benson. “Doug’s vast industry knowledge is a great asset for our team and we are excited to welcome him.”