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Creative

Deutsch LA's Private Jetta Takes Off in New Volkswagen Campaign

Deutsch, 2 years, 11 months ago

Arts & Sciences directors Adam & Dave directs new holiday VW spots

Deutsch LA's Private Jetta Takes Off in New Volkswagen Campaign

Deutsch LA has launched its latest creative campaign for Volkswagen, which touts the new Jetta's luxurious -- yet accessible -- German engineering via VW's own flight attendant. 

Deutsch LA created two 30 second spots, which are taking aim at the influx of travelers this holiday season. The spots are set to run in-flight on Jet Blue, United and Frontier airlines now through New Year's Eve -- reaching an estimated 33.8M impressions. There will also be a digital component, targeting the busy holiday travelers via Kayak.com, as well as an airport wifi sponsorship with Boingo, offering travelers access to free internet. 





Advertiser

Advertiser: Volkswagen Group of America

Creative Agency

Account Director: Alex Gross

Account Manager: Renee Mansfield, Kiki Staszak

Creative Agency: Deutsch LA

Business Affairs: Abilino Guillermo

Business Director : Gabriela Farias

Chief Creative Officer: Pete Favat

Creative Director: Heath Pochuca, Paul Oberlin & David Povill

Executive Creative Director: Todd Riddle

Executive Producer: Jim Haight

Group Account Director: Tom Else, Monica Jungbeck

Head of TV / Production: Vic Palumbo

Music Supervisor: Dave Rocco

Planning Director: Jeffrey Blish

Producer: Eric Kaufman, Win Bates

Strategy Director: Colin Drummond

Offline

Edit Company: Union Editorial

Editor: Nicholas Wayman-Harris

Executive Producer: Michael Raimondi

Producer: Joe Ross

Post Production / VFX

Flame: Renee Tymn

Post Production House: Resolution

Producer: Logan Aires

Production Company

Director: Adam & Dave

Executive Producer: Marc Marrie

Managing Director: Mal Ward

Producer: Pat Harris

Production Company: Arts & Sciences

Production Manager: Christa Skotland, Corey Choate

Category: Automotive , Cars