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Creative

Deutsch & Krylon Spray Paint Team Up to Hold First Ever Pinterest Yard Sale

Deutsch, 2 years, 2 months ago

Agency heads on 690-mile road trip where old, rusty items will be bought and transformed using Krylon paint

Deutsch & Krylon Spray Paint Team Up to Hold First Ever Pinterest Yard Sale

A little spray paint can go a long way, sometimes even 690 miles! Krylon spray paint, with the help of Pinterest, brings you the '127 Sale.' A 690-mile road trip through the world’s longest yard sale where old, rusty items will be bought and transformed using Krylon paint. 

From August 6th through 9th, Krylon sponsored the 127 yard sale. Through Alabama, Georgia, Tennessee, Kentucky, Ohio and Michigan, up to 5000 vendors set up shop for hundreds of thousands of shoppers. 

Along the way, TV host Amy Devers, American furniture designer, carpenter, and design blogger met vendors, found great deals, and made a total of 127 old items look new again with COVERMAXX and other Krylon products. 

All revamped items are now available for sale on Pinterest in the first ever Pinterest Yard Sale, using Buyable Pins to make a commerce friendly experience! Dubbed, “one of the greatest selling engines ever devised,” Pinterest’s Buyable Pins are taking engagement to the next level. Krylon is one of the first brands of their kind to use the Buyable Pins feature, making this collaboration a unique one. 

All sale proceeds will benefit the Charity Wings Art & Craft Center. 


Creative Agency

Account Director: Lisa Chad

Account Executive: Remy Raphael, (Assist) Adam Levine

Account Manager: Mark Donohue

Art Director: Lauren Cooper

Associate Creative Director: Sam Shepherd, Frank Cartagena

Business Affairs: (EVP) Kris Weiner, (VP) Maria Taris

Chief Creative Officer: Kerry Keenan

Copywriter: Erika Kohnen

Digital Designer: Brian Gartside, JC Pagan

Digital Producer: (Sr) Becky Reithmayr, Alisyn Trani

Director of Integrated Production: Joe Calabrese

Executive Creative Director: Menno Kluin

Executive Producer: Andrea Curtin

Group Account Director: Tyler Helms

Project Manager: Sean Gilleylen

Senior Digital Designer: Aliza Adam

Social Creative: (Content Manager) Adrianne Benzion

Production Company

Production Company: Steelhead

Category: Decorating , Home appliances

Genre: Digital , Experiential