Deutsch & Krylon Spray Paint Team Up to Hold First Ever Pinterest Yard Sale
A little spray paint can go a long way, sometimes even 690 miles! Krylon spray paint, with the help of Pinterest, brings you the '127 Sale.' A 690-mile road trip through the world’s longest yard sale where old, rusty items will be bought and transformed using Krylon paint.
From August 6th through 9th, Krylon sponsored the 127 yard sale. Through Alabama, Georgia, Tennessee, Kentucky, Ohio and Michigan, up to 5000 vendors set up shop for hundreds of thousands of shoppers.
Along the way, TV host Amy Devers, American furniture designer, carpenter, and design blogger met vendors, found great deals, and made a total of 127 old items look new again with COVERMAXX and other Krylon products.
All revamped items are now available for sale on Pinterest in the first ever Pinterest Yard Sale, using Buyable Pins to make a commerce friendly experience! Dubbed, “one of the greatest selling engines ever devised,” Pinterest’s Buyable Pins are taking engagement to the next level. Krylon is one of the first brands of their kind to use the Buyable Pins feature, making this collaboration a unique one.
All sale proceeds will benefit the Charity Wings Art & Craft Center.
Account Director: Lisa Chad
Account Executive: Remy Raphael, (Assist) Adam Levine
Account Manager: Mark Donohue
Art Director: Lauren Cooper
Associate Creative Director: Sam Shepherd, Frank Cartagena
Business Affairs: (EVP) Kris Weiner, (VP) Maria Taris
Chief Creative Officer: Kerry Keenan
Copywriter: Erika Kohnen
Digital Designer: Brian Gartside, JC Pagan
Digital Producer: (Sr) Becky Reithmayr, Alisyn Trani
Director of Integrated Production: Joe Calabrese
Executive Creative Director: Menno Kluin
Executive Producer: Andrea Curtin
Group Account Director: Tyler Helms
Project Manager: Sean Gilleylen
Senior Digital Designer: Aliza Adam
Social Creative: (Content Manager) Adrianne Benzion
Production Company: Steelhead
Category: Decorating , Home appliances
Genre: Digital , Experiential