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Delta & W+K NY's Bear Bags are Back to Bring Joy to Sick Kids

Wieden+Kennedy New York, 2 years, 10 months ago

Donate to Children's Miracle Network by buying a bear bag from eBay

Delta & W+K NY's Bear Bags are Back to Bring Joy to Sick Kids

Remember that adorable bear bag from Delta's "No Bag Left Behind" commercial? Well, Delta just created a limited run of them to benefit the Children’s Miracle Network. 

A team of pilots and flight attendants filled forty bags with presents and delivered them to kids at Scottish Rite Hospital in Atlanta. 

Now the remaining bags will be available on eBay Giving Works, with 100% of the proceeds directly benefiting the Children’s Miracle Network.


Advertiser: Delta Airlines

Creative Agency

Account Manager: Daniel Shaw, Meghan Mullen, Jasmina Almeda

Creative Agency: Wieden+Kennedy New York

Art Director: Perry Morton

Business Affairs: Sara Jagielski and Keri Rommel

Copywriter: Pepe Hernandez

Creative Director: Sean McLaughlin and John Parker

Executive Creative Director: Susan Hoffman and David Kolbusz

Head of Content Production: Nick Setounski

Interactive Producer: Christine Young

Strategist: (Brand) Meranne Behrends, Sam Matthews

Team Manager: Rayna Lucier

TV Producer: Lily Ellis

Music and Sound

Composer: David Nyman, Erin Reilly, Geena Richards

Sound Design: 740 Sound Design

Sound Mix: Larry Winer


Edit Assistant: Alec Ernest

Edit Company: Caviar Post

Editor: Kathy Gatto

Executive Producer: Post Tiffani Manabat

Producer: Terry Huynh

Post Production / VFX

CG: Arnold Aldridge

Post Production House: Caviar Post

Production Company

Director: Sean Dunne

DOP: Hillary Fyfe Spera

Executive Producer: Luke Ricci, Michael Sagol, Jasper Thomlinson

Producer: Cass Greener

Production Company: Caviar

Production Manager: (Head) Kelly Bowen, (Supervisor) Jeannie Rochelle

Category: Airlines , Travel

Genre: People