Del Campo Saatchi Presents a New Kind of Blue with Toyota Aygo Campaign
Del Campo Saatchi & Saatchi has conceived a campaign with a unique selling point: the new Toyota Aygo X-Cite is launched in only one colour, blue.
Playing on the Aygo’s typically irreverent tone, Del Campo Saatchi & Saatchi communicates this by offering different names for the same car colour. It has created a catalogue of colours including Blue Whale blue, Noble Blood blue, Bluetooth blue or Blue Pill blue, among others.
The idea was created by the Chief Creative Officers Maxi Itzkoff and Mariano Serkin.
The campaign is now on air and will include TV, digital, print and outdoor.
Account Management: Rikke Wichmann Bru, Mauro Messina, Mercedes Garcia Del Rio
Account Manager: Veronica Barba, Juan Comba, Rocio De La Pena
Art Director: Mauricio Duque
Chief Creative Officer: Maxi Itzkoff, Mariano Serkin
Copywriter: Virginia Feito, Angela Pacheco
Creative Agency: Del Campo Saatchi & Saatchi
Creative Director: Matias Corbelle, Miguel Usandivaras
Head of Art: Gabriel Da-Silvva
Head of TV / Production: Raffaella Scarpetti
Music and Sound
Music Production: MassiveMusic
Editor: Miguel Sanz
Director: Adustin Alberdi
Producer: Assaf Eldar, Nico Cabuche, Alvaro Monzon
Production Company: Landia
Category: Automotive , Cars