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Del Campo Saatchi Presents a New Kind of Blue with Toyota Aygo Campaign

Saatchi & Saatchi Worldwide, 1 year, 10 months ago

Landia's Agustin Alberdi directs new tongue-in-cheek campaign

Del Campo Saatchi Presents a New Kind of Blue with Toyota Aygo Campaign

Del Campo Saatchi & Saatchi has conceived a campaign with a unique selling point: the new Toyota Aygo X-Cite is launched in only one colour, blue.

Playing on the Aygo’s typically irreverent tone, Del Campo Saatchi & Saatchi communicates this by offering different names for the same car colour. It has created a catalogue of colours including Blue Whale blue, Noble Blood blue, Bluetooth blue or Blue Pill blue, among others.

The idea was created by the Chief Creative Officers Maxi Itzkoff and Mariano Serkin.

The campaign is now on air and will include TV, digital, print and outdoor.

Creative Agency

Account Management: Rikke Wichmann Bru, Mauro Messina, Mercedes Garcia Del Rio

Account Manager: Veronica Barba, Juan Comba, Rocio De La Pena

Art Director: Mauricio Duque

Chief Creative Officer: Maxi Itzkoff, Mariano Serkin

Copywriter: Virginia Feito, Angela Pacheco

Creative Agency: Del Campo Saatchi & Saatchi

Creative Director: Matias Corbelle, Miguel Usandivaras

Head of Art: Gabriel Da-Silvva

Head of TV / Production: Raffaella Scarpetti

Music and Sound

Music Production: MassiveMusic


Editor: Miguel Sanz

Production Company

Director: Adustin Alberdi

Producer: Assaf Eldar, Nico Cabuche, Alvaro Monzon

Production Company: Landia

Category: Automotive , Cars

Genre: Comedy