Del Campo Saatchi Breaks Tough News in Hilarious Andes Beer Ad
Del Campo Saatchi & Saatchi presents its new work for Andes Beer. Based on the notion that if you’ve got something difficult to say, it’s easier to say it with an Andes, the brand has developed the first-ever beer bottle capable of recording and sending video messages.
By scanning a QR code on the label, users can download an app, record a message, and send it virtually along with the bottle.
The video message remains in the cloud until the recipient scans the same QR code. The message then self-destructs after playing, putting the sender at ease.
Commercials for the campaign were directed by Nico Pérez Veiga and Ari Evasio of Primo.
Account Director: Ana Bogni
Account Manager: Manuela Sorzana
Creative Agency: Del Campo Saatchi & Saatchi
Art Director: Hernán García Dietrich / Javier Agena Goya
Copywriter: Tobías Tercic / Carlos Lanus
Creative Director: Diego Gueler Montero/ Fernando Militerno
Executive Creative Director: Mariano Serkin, Maxi Itzkoff, Juan Pablo Lufrano
Producer: Camilo Rojas / Juan Manuel Cuervo / Adrián Aspani
Executive Creative Directors: Rafael Santamarina, Ariel Serkin
Music and Sound
Music Production: Circle of sound
Sound Design: Notdeaf Sound Design
Editor: Manuel Dondas
Post Production / VFX
Post Production House: Sin Sistema / Pickle
Director: Nico Perez Veiga & Ari Evasio
Executive Producer: Caro Cordini
Production Company: PRIMO
Category: Alcoholic drinks , Beers