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Editors' Choice

Del Campo Saatchi Breaks Tough News in Hilarious Andes Beer Ad

Saatchi & Saatchi Worldwide, 2 years, 10 months ago

Editors' Choice: Campaign launches first ever beer bottle that can record and send video messages

Del Campo Saatchi Breaks Tough News in Hilarious Andes Beer Ad

Del Campo Saatchi & Saatchi presents its new work for Andes Beer. Based on the notion that if you’ve got something difficult to say, it’s easier to say it with an Andes, the brand has developed the first-ever beer bottle capable of recording and sending video messages.

By scanning a QR code on the label, users can download an app, record a message, and send it virtually along with the bottle.

The video message remains in the cloud until the recipient scans the same QR code. The message then self-destructs after playing, putting the sender at ease.

Commercials for the campaign were directed by Nico Pérez Veiga and Ari Evasio of Primo. 


Advertiser

Advertiser: Andes

Creative Agency

Account Director: Ana Bogni

Account Manager: Manuela Sorzana

Creative Agency: Del Campo Saatchi & Saatchi

Art Director: Hernán García Dietrich / Javier Agena Goya

Copywriter: Tobías Tercic / Carlos Lanus

Creative Director: Diego Gueler Montero/ Fernando Militerno

Executive Creative Director: Mariano Serkin, Maxi Itzkoff, Juan Pablo Lufrano

Producer: Camilo Rojas / Juan Manuel Cuervo / Adrián Aspani

Executive Creative Directors: Rafael Santamarina, Ariel Serkin

Music and Sound

Music Production: Circle of sound

Sound Design: Notdeaf Sound Design

Offline

Editor: Manuel Dondas

Post Production / VFX

Post Production House: Sin Sistema / Pickle

Production Company

Director: Nico Perez Veiga & Ari Evasio

Executive Producer: Caro Cordini

Production Company: PRIMO

Category: Alcoholic drinks , Beers

Genre: Comedy