DDB Worldwide Named Eurobest Network of the Year & Agency of the Year
DDB Worldwide was named Network of the Year for the second consecutive year, and one of the network’s agencies was named Agency of the Year, at the 2014 Eurobest Festival of Creativity, which took place in Helsinki this week. In total, the network picked up 45 awards, including one Grand Prix, nine Gold, 21 Silver and 14 Bronze, across 12 categories: Film, Print, Outdoor, Radio, Direct, Media, Promo & Activation, Integrated, Design, PR, Craft and Branded Content.
adam&eveDDB took home Agency of the Year with 16 awards in total, including the Grand Prix in Outdoor for Google+ Front Row. The agency also earned five Gold for Harvey Nichols’ “Sorry I Spent It on Myself” in Outdoor, Promo & Activation and Integrated, and two Gold in Craft for SSE “Maya.” Other campaigns contributing to the Agency of the Year award include “Bear and Hare” for John Lewis, “Spring/Summer 2014 Sale” for Harvey Nichols, “Rescue” for Marmite and “Made for Real Life” for Volkswagen.
DDB Spain Madrid was awarded Gold in Direct for CELEM’s “Abortiontravel,” and DDB Group Germany Berlin took home Gold in Craft for Deutsche Telekom’s “Jose’s Wifi Dogs.”
Other agencies contributing to the network accolade include DDB Paris, DDB & Tribal Worldwide (Netherlands), DDB Brussels and DDB Stockholm.
Pietro Tramontin, Chief Executive Officer of DDB Europe, Middle East and Africa, said, "Our industry today is incredibly fast-paced and competitive. Therefore, it is a significant achievement to get this recognition and an even greater one to retain it. I am very proud of our agencies, which are consistently producing fresh ideas across such a wide range of categories, and especially of adam&eveDDB, which fully deserves the Agency of the Year title.”
Amir Kassaei, Chief Creative Officer of DDB Worldwide, added, "Our role in the world of marketing is not only about creating awareness, telling stories, and mining data, but about creating relevance and influence. We set out to find the relevant truth and communicate it in fresh new ways, and DDB’s performance at Eurobest proves that our regional agencies fully DDB EMEA 2014 Cannes Lions Regional Network of the Year embrace this way of working.”
This marks the fifth time in six years that the DDB network has taken home the title. DDB was also named Eurobest Network of the Year in 2009, 2010, 2011 and 2013.