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DDB & Tribal Amsterdam Turns Planes Into Products for KLM Airlines

DDB EMEA, 2 years, 4 months ago

Students of the Design Academy Eindhoven put old World Business Class materials to good use

DDB & Tribal Amsterdam Turns Planes Into Products for KLM Airlines

KLM Royal Dutch Airlines introduced its new World Business Class (WBC) interior in 2013. Various materials from the old KLM WBC have now been recycled by students of the Design Academy Eindhoven, who used them to create new travel items. Seats, carpeting, seatbelts, TV screens – these materials and others were used to design remarkable prototypes. These designs will be on show in the window displays at Dutch department store Bijenkorf in Amsterdam from 1 June, through Tuesday 15 June 2015. The campaign was created by international creative agency DDB & Tribal Worldwide, Amsterdam.

KLM and DDB & Tribal Worldwide, Amsterdam selected eight of the most striking recycled prototypes for the exhibition. In addition, various elements of KLM’s new World Business Class cabin interior – including tableware designed by Marcel Wanders and cushions and blankets designed by Hella Jongerius – will be on show in the men’s department on the first floor of the warehouse.

Esther te Pas, Client Services Director at DDB & Tribal Worldwide, Amsterdam, says: “We wanted to put the KLM World Business in a new spotlight and reach a wider audience. We found a perfect match between the  Dutch design in letting students from the Design Academy Eindhoven create new designs with the materials originating from the old World Business Class, and the new World Business Class, designed by Design Academy Eindhoven alumnus Hella Jongerius.”

Student Fransje Gimbrere took part in the “Plane to Product” project: “Designing for KLM was very exciting. Having a look behind the scenes and diving into the identity of such a grand company was very interesting and enjoyable.” 


Advertiser: KLM Nederland

Creative Agency

Creative Agency: DDB & Tribal Amsterdam

Designer: Design Academy Eindhoven

Category: Airlines , Travel