DDB Paris & Doctors of the World #MakeAChildCry for the Right Reasons
Every year, around four million children in the world die from diseases which could have been avoided. Millions of others are victims of violence, poverty and have no access to care. It’s this injustice that Doctors of the World wants to denounce with the international campaign #MAKEACHILDCRY.
The campaign, created by DDP Paris, uses images of toddlers crying, slowly revealing the source of their discomfort- vaccinations, blood tests & various other medical procedures. The evocative campaign is set to air internationally across Germany, Argentina, Canada, Spain, Greece, Netherlands, Portugal, Switzerland and the United Kingdom.
Account Director: Luc Evrard, Alexandre Jalbert, Justine Roche
Account Manager: Matthieu de Lesseux, Marine Hakim, Sophie Colus
Creative: Gautier Fage, Sébastien Henras, Julien Bon, Benoit Oulhen
Creative Agency: DDB Paris
Digital Producer: Alice Kraft
Executive Creative Director: Alexander Kalchev
TV Producer: Marine Rolland
Music and Sound
Sound Design: Studio 5
Director: Achim Lippoth
Production Company: Magali Films
Category: Corporate and social , Health