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DDB Paris & Doctors of the World #MakeAChildCry for the Right Reasons

DDB EMEA, 2 years, 3 months ago

Hard-hitting campaign shot by Magali Films' Achim Lippoth launches internationally

DDB Paris & Doctors of the World #MakeAChildCry for the Right Reasons

Every year, around four million children in the world die from diseases which could have been avoided. Millions of others are victims of violence, poverty and have no access to care. It’s this injustice that Doctors of the World wants to denounce with the international campaign #MAKEACHILDCRY.

The campaign, created by DDP Paris, uses images of toddlers crying, slowly revealing the source of their discomfort- vaccinations, blood tests & various other medical procedures. The evocative campaign is set to air internationally across Germany, Argentina, Canada, Spain, Greece, Netherlands, Portugal, Switzerland and the United Kingdom.


Account Director: Luc Evrard, Alexandre Jalbert, Justine Roche

Creative Agency

Account Manager: Matthieu de Lesseux, Marine Hakim, Sophie Colus

Creative: Gautier Fage, Sébastien Henras, Julien Bon, Benoit Oulhen

Creative Agency: DDB Paris

Digital Producer: Alice Kraft

Executive Creative Director: Alexander Kalchev

TV Producer: Marine Rolland

Music and Sound

Sound Design: Studio 5

Production Company

Director: Achim Lippoth

Production Company: Magali Films

Category: Corporate and social , Health