DDB Paris' Death-filled Organ Donor Ad is Hilariously Dark
DDB Paris has recently launched the spot 'The Man Who Died the Most' or 'how the multiple deaths of Robert Cronejager can raise awareness of organ donation among young people'.
Gladiator, cowboy, mobster, duellist… the actor Robert Cronejager has played many different roles in many different movies. And he has died every single time. This 90 second film wants the French (and especially the youngsters) to talk about organ donation with their family. Preferably before it’s too late.
Account Director: Isabelle Trema, Fabienne Tong, Rachel Baloste
Account Management: Jean-Luc Bravi, Marine Hakim, Melissa Frédéric
Art Director: Nicolas Malcorps, Alexis Benoit
Copywriter: Alexis Benoit
Executive Creative Director: Alexandre Hervé
Planner: Sébastien Genty
Producer: Damien Fournier-Perret
Strategy: Sébastien Genty
Music and Sound
Music Production: THE
Director: Steve Rogers
Production Company: Wanda
Category: Associations , Corporate and social