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DDB Paris' Death-filled Organ Donor Ad is Hilariously Dark

DDB EMEA, 2 years, 4 months ago

Director Steve Rogers introduces us to Robert Cronejager, 'The Man Who Died the Most'

DDB Paris' Death-filled Organ Donor Ad is Hilariously Dark

DDB Paris has recently launched the spot 'The Man Who Died the Most' or 'how the multiple deaths of Robert Cronejager can raise awareness of organ donation among young people'.

Gladiator, cowboy, mobster, duellist… the actor Robert Cronejager has played many different roles in many different movies. And he has died every single time. This 90 second film wants the French (and especially the youngsters) to talk about organ donation with their family. Preferably before it’s too late.


Account Director: Isabelle Trema, Fabienne Tong, Rachel Baloste

Creative Agency

Account Management: Jean-Luc Bravi, Marine Hakim, Melissa Frédéric

Art Director: Nicolas Malcorps, Alexis Benoit

Copywriter: Alexis Benoit

Executive Creative Director: Alexandre Hervé

Planner: Sébastien Genty

Producer: Damien Fournier-Perret

Strategy: Sébastien Genty

Music and Sound

Music Production: THE

Production Company

Director: Steve Rogers

Production Company: Wanda

Category: Associations , Corporate and social

Genre: Comedy