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DDB NZ Conducts a High-flying Flock in Epic New Sky Spot

DDB Group Asia Pacific, 2 years, 10 months ago

The Sweet Shop & Steve Ayson shoot a serene new TV promoting SKY On Demand

DDB NZ Conducts a High-flying Flock in Epic New Sky Spot

SKY takes its audience on another epic journey with the launch of a stunning new TVC, created by DDB and directed by Steve Ayson of the Sweetshop.

The 60 second spot first aired on Monday and follows an unassuming young hero as she explores the power of freedom in her own hands.

The TVC is designed as a teaser to promote the latest SKY On Demand offering scheduled to launch in early 2015.

Mike Watson, SKY Marketing Director, says, “2015 will be a landmark year for SKY in terms of our consumer offering. We wanted a campaign that would give a sense of the scale of the changes we are making. It’s a truly beautiful spot.  DDB nailed it…again” 

Damon Stapleton, DDB Chief Creative officer is also thrilled with the work, “In 60 seconds we’ve created something that demonstrates how complete freedom might feel. The epic film is engaging and moving and continues to champion SKY as New Zealand’s preeminent storytellers.”  


Advertiser: SKY

Creative Agency

Creative Agency: DDB New Zealand

Art Director: Toby Morris

Business Director : James Blair

Chief Creative Officer: Damon Stapleton

Copywriter: Simone McMahon

Creative Director: Chris Schofield

Executive Creative Director: Shane Bradnick

Executive Producer: Judy Thompson

Planner: Anna Gunnell

Producer: Samantha Meehan

Senior Account Manager: Georgia Newton

Music and Sound

Song: ‘Outro’ by M83

Sound Design: The Coopers


Editor: Jack Hutchings, The Butchery

Post Production / VFX

Post Production House: Blockhead

Production Company

Director: Steve Ayson

DOP: Ryley Brown

Executive Producer: Fiona King

Producer: Larisa Tiffin

Production Company: The Sweet Shop

Category: It, phones, Av and computers , Network

Genre: Music & Sound Design , Visual VFX