DDB NY Appoints W+K São Paulo Founder Icaro Doria as CCO
DDB Worldwide today announced that Icaro Doria has joined the agency as Chief Creative Officer of the New York office, effective March 2015. Doria will report directly to Chris Brown, President / Chief Executive Officer of DDB New York, who assumed his role in September 2014.
Brown commented, “DDB New York is on a mission to blaze new trails and therefore finding the right creative partner and leader was really key. I’ve been describing DDB New York as the “original boutique” agency and that is why I am so excited about Icaro joining. He’s a modern creative leader with a passion for ideas and new and innovative ways of working. He’s got fantastic New York and U.S. experience and is a global citizen having worked in Europe, the U.S. and Brazil. Icaro has driven outstanding creative outcomes on some of the world’s biggest brands and he has been part of building an agency from the ground up. His appointment helps solidify our singular mission to create game-changing work and business ideas for our clients, and I’m confident he will be the perfect partner to help lead DDB New York into the future.”
Doria will be charged with rolling out a bold creative vision for the New York office, and will lead the agency’s entire creative department. His job will be to ensure that DDB New York maintains its pedigree of creative excellence, while inventing new, more nimble ways of working to generate better results for clients.
Most recently, Doria was the Founder and Executive Creative Director of Wieden+Kennedy in São Paulo, Brazil. Under Doria’s leadership, the office went from a kitchen table to an exciting office of 160 people, winning several local, regional and global accounts, including Coca-Cola’s global effort for the FIFA World Cup 2014, Diageo’s Smirnoff, TIM Telecom (Brazil’s second largest mobile provider), Original Bank (Brazil’s largest rural bank), Heineken, Nike, Mondelez, Philips and Coca-Cola’s juices portfolio.
His career spans three continents, from his native Brazil, to Portugal to the U.S. market, where he spent six years prior to returning to Brazil with Wieden+Kennedy. While in the U.S. he most recently served as Group Creative Director at Goodby, Silverstein & Partners in San Francisco working on the Hewlett Packard and Sprint Telecom accounts. Before that, he was at Y&R New York where he served as Global Creative Director for Dell and Bacardi, as well as Group Creative Director for a range of accounts including Virgin Atlantic, Land Rover, and VH1.
When he first came to the U.S., Doria was instrumental in the creative resurgence of Saatchi & Saatchi New York, where his work helped the agency to win “Agency of The Year” at the Cannes Lions Festival of Creativity, the Clios Awards, the Young Guns, London International and The Art Directors Club of NYC.
“DDB has made its name around creating work that influences cultural shifts,” said Doria. “The opportunity to help DDB New York do just that is thrilling, and something I couldn’t say no to. Together with Chris and the entire team, we’ll embark on the challenge of reinventing ourselves, while drawing on DDB’s great legacy. I can’t wait to get started and see what’s to come.”
Doria has been acknowledged by and judged every major industry award show, and topped Creativity’s awards ranking as the “Most Awarded Copywriter in the World” in 2007.