DDB New Zealand Takes Home Creative Agency of the Year at Axis Awards 2015
DDB New Zealand did extremely well at the 2015 Axis Awards – taking home the title of Creative Agency of the Year, plus best emerging talent and 34 awards, including three Grand Prix in the Integrated, Digital and Interactive and Out-of-Home campaign categories.
DDB’s most decorated idea was the digitally-led ‘Bring Down the King’ campaign for SKY TV, collecting gongs across 12 categories. Following closely was the ‘Live Dive’ campaign for Steinlager Pure which won the Grand Prix for Best Integrated Campaign, plus Lion was named Creative Business of the Year.
Overall DDB was awarded 3 Grand Prix, 8 Golds, 9 Silvers and 14 Bronze across 13 different campaigns for clients; SKY TV, Steinlager Pure, Speight’s, YWCA and Westpac.
Justin Mowday, DDB’s CEO, says: “What a fantastic result to be named Creative Agency of the Year and to have Lion announced as Creative Business of the Year, plus receive a tonne of metal across a whole range of our clients."
"This rewards the quality of work our guys produce year-after-year, for all our clients, no matter the task, budget or challenge. We put a lot of effort into making sure we have the very best people at DDB, and alongside Damon Stapleton (CCO), Shane Bradnick (ECD) and Lucinda Sherborne (Head of Planning), we’re building something pretty special at DDB," he said.
“We’ve celebrated a lot of big wins as an agency over the past year and it’s great to see that continue at Axis. There’s simply no way we can be at our best as an agency without smart, trusting and brave clients, which we are grateful to have at DDB. The standard of work in New Zealand is always very high, so we’re honoured with this result.”
Damon Stapleton, DDB’s CCO, was a jury chairman at Axis this year and knows first-hand how high the standard of work is in New Zealand.
“What’s pleasing is not only to do work across various channels, but also harnessing a big idea’s power by making all the parts work together. This is what we did for Steinlager 'Pure Live Dive',” says Stapleton.