Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Hires, Wins & Business

DDB MudraMax North Makes Three Senior Appointments

DDB Group Asia Pacific, 2 years, 1 month ago

Hiring Puspendra Singh, Arijit Chakrabarti and Bhuwan Pandey to bolster the agency’s out of home and experiential offering

DDB MudraMax North Makes Three Senior Appointments

DDB MudraMax has hired three senior members in the aim to strengthen the activation, OOH and media team at the Gurgaon office.

Puspendra Singh (Pushpi) who comes in as senior VP, DDB MudraMax-OOH & Experiential will be responsible for client management, while Arijit Chakrabarti, general manager, will be responsible for data, insights and strategy for the entire DDB MudraMax, including its media and digital offerings. Bhuwan Pandey, general manager, will focus on driving efficiencies and partner relationships.

Pushpi (pictured), a consulting advisor with Street Talk Connect brings home over 23 years of vast experience in new business development, OOH planning and brand solutions and events. His experience spans over clientele including Airtel, Pepsi, Maruti, LG, Samsung to FMCG giant Unilever. Over the years, Pushpi has served organisations such as Kinetic, Posterscope and Aeren Initiative.

Chakrabarti brings on the table knowledge from both client and agency side. With more than a decade of experience working with companies like Moms Outdoor Solution, Bennett Coleman & Co. Ltd., Tata Docomo and Greenlam Industries, he has a reputation in strategic planning and delivering customised solutions. Chakrabarti has also been recognised three times by the e4m-OOH Awards for innovative campaigns.

Pandey joins DDB MudraMax with over a decade of experience of working across brands in various sectors. Known for his negotiation skills and partner management, his earlier stints include working with organisations Tata Motors, Jagran Engage and Kinetic OOH.

Quoting on the appointments, Sathyamurthy Namakkal, executive director, DDB Mudra Group and president DDB MudraMax (Sathya) says, “The impact of this new team is already being felt at the market place. This leadership team will certainly add a lot of rigour, vigour and positive aggression to our integrated offering.”

Genre: People