DDB Mudra West Hires Keegan Pinto as Group Creative Director
Adding more zeal to the Creative force of DDB Mudra West, the agency has recently announced the appointment of Keegan Pinto as Group Creative Director.
With more than a decade of experience, Keegan’s previous stints were with Lowe Lintas, Bates 141, Rediffusion Young & Rubicam, O&M Mumbai and Colenso BBDO Auckland, New Zealand. He has been associated with brands including Tata Tea 'Jaago Re’, Lifebuoy Worldwide, ICICI Prudential Life Insurance, Tetley Tea, Videocon d2h, Onida air conditioners, TVS, Domex, Croma, Bajaj Bikes, DNA newspaper, Airtel, Economic Times, HLL - Dove, Lakme, Pond’s, P&G - Vicks, Kingfisher Airlines, Zoom TV, Hindustan Pencils, World Gold Council and BBC World to name a few.
His work has won him accolades in both the international and national circuits including the prestigious New York Festival, D&AD, One Show, Adfest, Cannes Lions, ABBYS and EFFIES. He was named ‘India’s Advertising Young Gun’ by AFAQS and ‘Rockstar of Indian Advertising’ by Campaign India magazine. Keegan has led some famous award winning campaigns such as ‘Bande Achchhe Hain’ for ICICI Prudential Life Insurance, ‘Power of 49’ campaign for Tata Tea, ‘Heat mein Dheet Hain’ for Onida AC, ‘Inside wala Snaan’ for Tetley Green Tea and ‘For Indian Values’ for Videocon d2h. While at Bates, Keegan was also responsible for the successful 'MTV Stay Raw' campaign.
Keegan is an avid Bollywood enthusiast. He composes music and writes lyrics too. His first feature-film outing will be seen mid-2015.
Commenting on his new role, Keegan quoted “I’ve been a fan of Sonal’s work especially the ‘Indian Panga League’ campaign for Virgin Mobile and I really look forward to working with him. Rahul Mathew is a powerhouse too, and now with him leading the way at DDB Mudra West, I see a real reason to join the fight and help take DDB Mudra West to the next level. DDB Mudra Group has always had all it to takes to be a serious influencer in the Indian advertising scene, and I hope to be part of that little push with some fun, ‘junta’ work.”
Quoting on Keegan’s appointment, Rahul Mathew, Creative Head, DDB Mudra West said, “We believe that great work is created by like-minded people with diverse backgrounds and passions. Keegan is yet another step in that direction. He brings a rather unique skill-set to the table. And at the same time is completely aligned and excited by the vision we have for the agency. I am really looking forward to his diversity adding to our body of work.”