DDB Mudra South & East Appoints Tejali Shete & Ajay Menon
With over a decade of experience in the creative communications industry, Tejali Shete joins DDB Mudra from Grey Worldwide and a short stint at Leo Burnett, Kuala Lumpur. Shete has worked with leading advertising agencies including Contract, Lowe Lintas, Ogilvy & Mather, Creativeland Asia, and Percept/H.
She’s worked on an array of world-renowned brands including Coca-Cola regional, Samsung regional, Pantene, AmbiPur, Wella, Downy, Godrej Cinthol, Godrej Aer, Godrej Expert Hair Color, Asian Paints, Samsonite, HSBC, Tata Indicom and Photon, Louis Phillip, Vladivar Vodka, Johnson’s Baby, Femina, Ceat, and Brooke Bond Red Label to name a few.
Ajay Menon joins DDB Mudra from JWT Chennai where he was senior creative director & AVP. With over 16 years of experience, Menon has worked on MRF, Blackberry smartphones, Cinthol, Godrej, TI Cycles, Indian Terrain, HP, Fiat, Mitsubishi, Sun Direct, Univercell, Mico Bosch, Lacto Calamine, and Piramal Healthcare. He has worked at Orchard in Mumbai, JWT in Chennai, and Saatchi in Bengaluru. In 1999, Menon started a company called ‘Litmus’ where he was instrumental in designing and deploying a portal for high school students named www.notakid.com
On joining the DDB Mudra South and East, Shete said: “Joining DDB Mudra South and East was an easy decision for me, considering their diverse brand portfolio that carries immense potential, the quality of talent and a young and energetic team. Besides, I am excited to work with Sonal Dabral, whose work I have been following since the days when I was cutting my teeth in advertising. He has fostered an excellent balance between creative excellence and focus on client success at DDB Mudra, which would help us as a team to achieve laurels on national as well as international platforms.”
Quoted Menon, “Back in Bengaluru after 9 years, coming to DDB Mudra is in many ways, a homecoming. This agency offers some great things - strong leadership, an emphasis on creativity, an open culture, a terrific team and great brands. In other words, all the necessary elements to create great advertising. It’s an opportunity that no creative guy looking to making an impact will pass.”
On the new appointments Ranji Cherian, president, DDB Mudra South & East (pictured), said: "I am delighted to have Tejali Shete & Ajay Menon join our team at DDB Mudra South and East. They come in with solid experience and strong body of work to showcase. They are extremely talented and nice to work with and fit into our DDB culture that prioritises creativity & humanity. I am confident that their contribution will take our agency to greater heights."