DDB Mudra Group Appoints Shaleen Sharma
Shaleen Sharma, partner and chief strategy officer at Wireframe, with an experience of 16 years working across places like Boston Consulting Group, Mindshare and JWT, has joined TracyLocke as vice president, strategic planning and analytics.
Sharma will be reporting to Sameer Mehta, head- business and operations, TracyLocke and would be the lead strategist across the agency s clientele and service offerings that include shopper marketing, trade marketing and retail solutions.
Having worked across various categories, he brings on board a significant understanding of consumer engagement, brand management and building strategic marketing platforms that combine digital, media and entertainment domains.
Sharma is currently working on the development of a qualitative tool that reveals human needs and motivations and places them in a contextual and cultural framework.
The primary application of this tool is about driving a deeper connect between brands and their consumers. He has also developed a real time web analytics tool that is capable of integrating all the brand variables, like sales, click through rates, foot falls etc.
Quoting on his appointment, Sharma said,"There are pivot points in life, where you realise, quite clearly, what is the next set of challenges you want to solve and the kind of people you want to work with. Tracy Locke, and by extension the DDB Mudra Group, signifies that pivot for me.”
“Everything they are engaged with, be it their client portfolio, the kind of work they are doing and the ambition they have for their future, makes me realise that my next opportunity for value creation lies here."
Quoting on Sharma’s appointment, Sameer Mehta, head business and operations, TracyLocke said, "At TracyLocke, we believe in Bottom-Up Grass roots approach to enable our clients with a business solution, which is powered by the Shopper insights.”
“Shaleen brings in relevant experience in Shopper engagement strategies aligning it with brand management and building strategic marketing. His understanding and expertise on digital will only add to our vision of providing technology lead shopper insights and shopper experiences encompassing path-to-purchase across the Retailers and e-tailers."