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Creative

DDB Group HK & Bel Cheese Bring Joy to Hong Kong Students

DDB Group Asia Pacific, 2 years ago

Agency brings picnic sharing session to Ying Yip Primary School in Tin Shui Wai

DDB Group HK & Bel Cheese Bring Joy to Hong Kong Students

DDB Group Hong Kong has partnered with St James’ Settlement to give away 300 packs of healthy Bel Cheese snacks to students at Ying Yip Primary School in Tin Shui Wai.

With school children and parents facing increasing pressure to balance demanding work and school schedules with family life, Bel Cheese has been at the forefront of promoting wholesome family time to families. The snack packs offer children an opportunity to bond and enjoy a nutritious snacking moment with their parents and families. 

“We understand how hard it is to balance family and work life in this city. We thank St James’ Settlement for providing the opportunity to partner with Bel Cheese to bring a healthy and cheerful snack to students,” said Valiant Yip, Head of DDB LIVE at DDB Group Hong Kong.


Bel has a 150-year history of bringing joy to families through the enjoyment of its dairy products. With a worldwide commitment of providing good nutrition to consumers of whom many are children, Bel’s dairy products are rich in calcium and fortified in vitamin D, making it a perfect nutritious snack for growing children and families.

"This sharing session offers Bel Cheese a fantastic opportunity to reconnect with Hong Kong and encourage family bonding through our fun and playful side,” said Milano Chen, Sales Director Greater China at Bel China.

On 21, 24 and 25 October, Bel is returning with its award-winning 'A family oasis on wheels' picnic truck, which won bronze in the Most Effective Event category at The Marketing Events Awards 2015 for DDB LIVE Hong Kong. 

The picnic truck will showcase products and set up a picnic backdrop for families to enjoy a photo opportunity and break from their busy schedules. 

Over 600 Bel Picnic gift-and helium balloon sets will be handed out to attendees in exchange for uploading their picnic pictures to Facebook or Instagram.

Creative Agency

Associate Creative Director: Ben Ling

Copywriter: Paul Yu

Creative Agency: DDB LIVE Hong Kong

Creative Director: Paul Yu

Group Account Director: Debby Lai

Planner: Ronald Lee

Senior Art Director: Tony Cheung

Category: Dairy , Food