DDB Chicago Names Jack Perone Chief Strategy Officer
DDB Worldwide, part of Omnicom Group, today announced Jack Perone has been named Chief Strategy Officer of DDB Chicago, responsible for heading the planning department for the agency. He previously served as VP, Director of Planning and Global Planning Director, at J. Walter Thompson, and will transition into the new role of CSO effective on November 3, 2014.
Perone will report to Paul Gunning, CEO of DDB Chicago. In his new position, Perone will be responsible for leading the full strategic planning process, including all analytics functions.
“We’re delighted to welcome Jack to the DDB Chicago team,” said Gunning. “Not only is he a passionate strategic thinker, but he brings to the agency a wealth of experience and a fresh perspective. We’re confident he will help build a stronger department and become an integral part of our leadership team.”
During his 18-year career at J. Walter Thompson, Perone managed an integrated planning department, overseeing key agency accounts and generating a number of major new business wins, among them Johnson & Johnson’s Tylenol, Motrin, and the U.S. pain franchise, Grand Marnier, University of Toronto, Kit Kat and Special K..
A multi-award winning planner with more than 20 years’ advertising experience, Perone has also served as a 2012 Effie Judge and as a 2013 Cannes Young Marketer Judge, and is a 2014 APG Canada Board Member.
“I’m thrilled to be working alongside a world-class leadership team,” said Perone. “What impressed me most was the focus on big ideas that drive results and get people talking. They’re great people doing great work and I’m privileged to be a part of the team. Paul Gunning`s leadership and digital background, partnered with John Maxham`s creative brilliance and Mark Hansen`s business savvy, position DDB Chicago as future ready and poised to be one of the best integrated agencies in the country.”