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DDB Chicago Celebrates 40 Years of McDonald's Charities with Diggy Simmons

DDB North America, 3 years ago

10-year-old piano prodigy plays for RMHC

DDB Chicago Celebrates 40 Years of McDonald's Charities with Diggy Simmons

To celebrate the Ronald McDonald House Charities (RMHC) 40th anniversary, McDonalds and RMHC launched a global social media campaign, and will host a variety of different initiatives all around this month.

To celebrate, DDB Chicago created video stories of families around the world who have been involved with Ronald McDonald House Charities. One of the stories features 10-year-old Chloe, who discovered her passion for piano at a very young age. When she moved to Chicago from Taiwan for treatment, the piano helped with her adjustment. During this tough time for her and her family, having the ability to play piano at the Ronald McDonald House helped Chloe adjust to her new life. Although Chloe is now back home, DDB Chicago created a live-stream concert at Chicago’s iconic Millennium Park so attendees could see her play.

Alongside Chloe was Joshua Bell, one of the most celebrated violinists of his era, and rapper Diggy, the 19-year-old son of Hip-Hop royalty Joseph “Reverend Run” who told her story.

The celebration campaign is being executed through social media, Facebook and Twitter, to drive global understanding about what the Ronald McDonald House Charities does with the hashtag #forRMHC. There are additional videos being uploaded to YouTube about families who have been involved with RMHC, which will continue to be rolled out over the next few weeks. 


Advertiser: Ronald McDonald House Charities

Creative Agency

Account Director: Mark Hansen, Marc Singer

Account Manager: Katie Greenbaum, Calid Bowen

Creative Agency: DDB Chicago

Assistant Producer: Nikki Maurizi

Business Director : Todd Nonken

Chief Creative Officer: John Maxham

Creative Director: Alex Braxton, Nancy Jordan

Digital Producer: Jon Ellis

Executive Creative Director: Kevin Drew Davis

Head of TV / Production: Diane Jackson

Team Manager: Zoe Grubbe

Category: Fast food , Retail and restaurants

Genre: Music performance