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DDB Chicago Captures the Bold Look of Kohler in Playful New Campaign

DDB North America, 2 years, 7 months ago

'Never Too' campaign launches with spot directed by B-Reel's Anders Hallberg

DDB Chicago Captures the Bold Look of Kohler in Playful New Campaign

DDB Chicago has launched a new national campaign for Kohler - the brand known for providing forward-thinking design solutions. Aimed at today’s style enthusiasts, the new campaign is meant to intrigue a niche target audience like never before.

“Never Too Bold” is the first new brand campaign for Kohler since 2008 and includes integrated TV, print and digital components in its first rollout, with further creative set to launch this summer. DDB Chicago and Kohler worked together to elevate the existing positioning by returning the brand to its specialist, design leadership roots with beautiful, artistic creative.


Executive Producer: Brigette Whisnant, Suzanne Koller

Creative Agency

Art Director: Danae Belanger and Jimmy Zimmernan

Business Manager: (Production) Scott Terry

Chief Creative Officer: John Maxham

Copywriter: Madison Jackson and Alec Jankowski

Creative Director: Andrew Bloom and Nathan Montheith

Director of Integrated Production: (Exec) Diane Jackson

Group Creative Director: Jean Batthany

Music and Sound

Song: Black Magic Boy by Fran Hall


Editor: Tobias Suhm

Post Production / VFX

Executive Producer: Marlo Baird Kinsey

Flame: (Lead) Chris Noellert

Post Production House: Carbon VFX

Print / OOH

Photographer: Tony Duran

Production Company

Director: Anders Hallberg

Production Company: B-reel

Category: Clothing/fashion , Day/night wear

Genre: choreography