Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


DDB Canada Brings Mini Beauty on a Mini Budget for New CIL Paint Ads

DDB North America, 1 year, 11 months ago

Suneeva's Lewis directs tiny decor in new campaign

DDB Canada Brings Mini Beauty on a Mini Budget for New CIL Paint Ads

DDB Canada Toronto has launched a new CIL campaign that shows Canadians they can achieve premium décor results at an affordable price.  With CIL Premium Paint + Primer for just $29, it’s easy to get a premium look without paying a premium price.  

To leverage the small, in a small budget, the agency created a real looking miniature room and gave it a makeover with CIL Premium applied with mini rollers and brushes, plus a few mini design accents like new pillows and lamps.

Creative Agency

Account Executive: Kate-Lynn Merkowsky

Account Supervisor: Kristine Lafreniere

Art Director: Liam Johnstone

Chief Creation Officer: Cosmo Campbell

Creative Agency: DDB Canada Toronto

Creative Director: David Ross

Executive Creative Director: Paul Wallace

Planner: Brandon Smith

Producer: Ella Gruber

Senior Copywriter: Frank Macera

Senior Producer: Lorrie Zwer

Media Agency

Media Agency: PHD Media

Planner: Marianne Desfossés

Music and Sound

Audio Post Production: Boombox Sound


Edit Assistant: Craig Jay

Editor: Izzy Ehrlich

Post Production / VFX

Colourist: Andrew Exworth @ The Vanity

Finish: Fort York

Online Artist: Ernie Mordak, (Assist) Jason Pererira

Post Production House: Rooster Post Production

Production Company

Director: Lewis

DOP: Stuart Campbell

Production Company: Suneeva

Category: Decorating , Home appliances

Genre: Tabletop