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DDB California & Clorox Unite to Grill for Kingsford Charcoal Campaign

DDB North America, 2 years, 4 months ago

Director Mark Kudsi cooks up a fine new spot for 'United We Grill' campaign

DDB California & Clorox Unite to Grill for Kingsford Charcoal Campaign

DDB California has launched a new national campaign for Clorox's Kingsford Charcoal - titled 'United We Grill'.

The campaign, directed by Grammy winning Mark Kudsi, aims to showcase how nothing brings people together in an authentic and magnetic way like a grill filled with Kingsford Charcoal.   

Summer is the most important season for the charcoal category and DDB California helped Kingsford stand out among other meal & entertainment solutions and re-introduced the brand in an authentic, real, and All-American way without becoming fantastical.

DDB California created three TV and online spots capturing iconic backyard grilling moments as we seamlessly watch how several different “backyards” are brought together around a single grill. With a new tagline “Gather ‘Round,” this campaign represents the universality of a grill filled with Kingsford Charcoal and highlights several distinct geographical locations to show how BBQ is the ultimate unifier no matter where you live.

Creative Agency

Account Director: Lindsey Lucero

Account Manager: Jen Dirvianskis

Art Director: Tufan Gozeloglu

Associate Creative Director: Tim Stier & Todd Taber

Copywriter: Shaun Oppedisano

Creative Agency: DDB California

Digital Group Account Director: Vicki Sanders

Executive Creative Director: Jim Bosiljevac

Producer: Stacey Higgins


Edit Company: Mass Market

Production Company

Director: Mark Kudsi

Production Company: Whitelabel

Category: Garden , Home appliances

Genre: Strategy/Insight