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Creative

DDB California Captures Life's 'Bleachable Moments' for Cheeky Clorox Spots

DDB North America, 2 years, 8 months ago

O-Positive's Brian Billow shoots messy mishaps parents hate to deal with

DDB California Captures Life's 'Bleachable Moments' for Cheeky Clorox Spots

DDB California and Clorox have launched the 'Bleachable Moments' campaign for Clorox. The agency has created six new hilarious and lighthearted 15 second TV spots, capturing everyday messy mishaps where only Clorox can save the day.

The first three spots, titled 'Mop', 'Belt Buckle' and 'Contest', started running on national cable networks last night, and will also appear during CBS’s Amazing Race on Friday, February 27th and NBC Kids on Saturday, February 28th.

The TV component will supplement a series of banner ads that are currently being run nationally. In addition, an integrated social media element includes a call to action for audiences to tweet their own “Bleachable Moments” and include the hashtag #BleachItAway

This is the third year that Clorox has adopted the “Bleachable Moments” tagline that was developed by DDB California, who has worked alongside the brand for 20 years.




Advertiser

Advertiser: Clorox

Creative Agency

Art Director: Frances Yaramishyn, Madeline DeWree

Associate Creative Directors: Tim Stier, Todd Taber

Copywriter: Alex Lee, Tyler Booker, Pablo Isaza

Creative Agency: DDB California

Group Creative Director: Jim Bosilijevac

Producer: Mark Tobin

Music and Sound

Producer: Susie Boyajan

Sound Design: Rohan Young @ Lime Studios

Offline

Edit Company: No6

Editor: (Director) Chan Hatcher

Executive Producer: Crissy DeSimone

Producer: Kendra Desai

Post Production / VFX

Colourist: Dave Hussey @ Company 3

Production Company

Director: Brian Billow

Executive Producer: Marc Grill

Producer: Timothy Fermino

Production Company: O-Positive

Category: Home , Stationery

Genre: Comedy