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DDB Brussels' Healthcare Campaign Is Sure to Cure Your Hypochondria

DDB EMEA, 2 years, 11 months ago

A clever remedy for Googling symptoms

DDB Brussels' Healthcare Campaign Is Sure to Cure Your Hypochondria

According to recent studies, more and more people are searching health information via Google. Not without danger, because googling symptoms often makes it worse. People end up at platforms with unreliable comments and sometimes downright wrong advice. The Belgian medical site wanted to address this with a campaign on the internet itself.

By conveniently using Google AdWords, DDB Brussels alerted the population when they were googling their symptoms. For example, when you googled "twitching eyelid", the first result was the following message: "Don't google it, check a reliable source." They were able to use the word 'google' in the AdWords campaign since it's a verb in Dutch. 

After clicking through, they arrived on the medical site, which is recognised by the Flemish government. A short video on the site clearly warned you of the possible dangers of googling your symptoms.


Advertiser: Gezondheid en Wetenschap

Creative Agency

Account Manager: Silvie Erzeel

Creative Agency: DDB Brussels

Creative: Tim Arts & Stefan van den Boogaard

Creative Director: Peter Ampe

Designer: Andreea Buescu & Cedric Lopez

Digital Creative: Geert Desager

Digital Producer: Stefanie Warreyn & Maarten Breda

Planner: Michael D'hooge

Strategist: Maarten Van Daele

TV Producer: Brigitte Verduyckt

Digital Production Company

Developer: Christophe Gesquière

Production Company

Director: Norman Bates

Producer: Bert Brulez & François Chandelle

Production Company: Lovo

Category: Beauty/health , Health care

Genre: Comedy