DDB Brussels' Healthcare Campaign Is Sure to Cure Your Hypochondria
According to recent studies, more and more people are searching health information via Google. Not without danger, because googling symptoms often makes it worse. People end up at platforms with unreliable comments and sometimes downright wrong advice. The Belgian medical site Gezondheidenwetenschap.be wanted to address this with a campaign on the internet itself.
By conveniently using Google AdWords, DDB Brussels alerted the population when they were googling their symptoms. For example, when you googled "twitching eyelid", the first result was the following message: "Don't google it, check a reliable source." They were able to use the word 'google' in the AdWords campaign since it's a verb in Dutch.
After clicking through, they arrived on the medical site, which is recognised by the Flemish government. A short video on the site clearly warned you of the possible dangers of googling your symptoms.
Advertiser: Gezondheid en Wetenschap
Account Manager: Silvie Erzeel
Creative Agency: DDB Brussels
Creative: Tim Arts & Stefan van den Boogaard
Creative Director: Peter Ampe
Designer: Andreea Buescu & Cedric Lopez
Digital Creative: Geert Desager
Digital Producer: Stefanie Warreyn & Maarten Breda
Planner: Michael D'hooge
Strategist: Maarten Van Daele
TV Producer: Brigitte Verduyckt
Digital Production Company
Developer: Christophe Gesquière
Director: Norman Bates
Producer: Bert Brulez & François Chandelle
Production Company: Lovo
Category: Beauty/health , Health care