DDB Brussels Brings a Shred of Creativity to This New IKEA Cushion
You can now use your old IKEA catalog to read the new one thanks to this recycling idea from DDB Brussels. To celebrate the arrival of the new catalog, IKEA is recycling last year's catalogue into a unique cushion designed by internationally renowned designer Charles Kaisin.
IKEA is calling its fans to bring their old IKEA catalog to the store. They can drop the catalogue on september 12th in all Belgian IKEA stores. IKEA will pass the 300 pages that have inspired them for a year through the shredder. The old catalogue will be transformed into cushion filling for the 'KÜSS' cussion.
From paper to KÜSS, designer Charles Kaisin took the recycling approach a bit further into the print: "I drew the design inspiration from the cellulose molecule, the natural raw material of paper pulp. Styled and repeated into a visual structure it becomes its very own source of inspiration."
Account Management: Francis Lippens, Kaat De Brandt, Astrid De Paep
Art Director: Antoinette Ribas
Copywriter: Gregory Ginterdaele
Creative Agency: DDB Brussels
Creative Director: Odin Saillé, Peter Ampe
Graphic Production: Charles Kaisin
Planner: Brigitte Verduyckt
Strategy: Dominique Poncin, Maarten Van Daele
Studio Manager: Coraline Barbé
Production Company: Who Killed Joe
Category: Furniture , Home appliances
Genre: Fashion & Beauty