DCM Invests in Commercial Team to Drive Business Forward
Cinema continues to show strong double digit growth, with both box office figures and advertising revenue growing over the first half of the year. For the sixth month in succession, admissions were up in May from the same time last year, with 2015 admissions up 7.3% in total.
2015 was always destined to rewrite the record books and this week alone saw Jurassic World become the first film to gross over $500m globally in just one weekend and see the fourth biggest opening weekend (Friday to Sunday) of all time in the UK. With a strong film slate still to come, including Inside Out, Minions, Mission: Impossible Rogue Nation, Star Wars and the return of Bond, there’s no sign of things slowing down.
The expansion of DCM’s commercial team also follows the promotion of DCM's Zoe Jones to Marketing and Insight Director as the company commits to continually showcasing insight and marketing to drive further awareness and understanding of the strengths of cinema advertising.
The new hires include Ross Luckie from Bauer, Luke Smith from Telegraph Media, Esther Canham from Channel Five and Michael Pollard from Val Morgan, while Zoe Ibrahim, formally Agency Manager on Opera, has been promoted to Client Lead. Recruitment for a second Client Lead is also in progress.
DCM's CEO, Karen Stacey, commented: "DCM is committed to unlocking new opportunities for brands to connect with cinema's young, upmarket and early adopting audiences and we're really excited to be expanding our innovations, sales and clients teams to help prove cinema's effectiveness as part of the media plan and to propel our business forward.
"This reflects the growth the cinema industry has experienced over the last six months alone and the increasing popularity of our powerful medium. It seems the rest of media has figured out that DCM is the place to work!"