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Hires, Wins & Business

Dazed Champions Female Creative Talent with Female Firsts Film Fund

Hill+Knowlton Strategies, 2 years, 4 months ago

Initiative invites brands to take part in a global venture that is supported by strong patrons in the industry

Dazed Champions Female Creative Talent with Female Firsts Film Fund

Dazed is proud to announce the Female Firsts: Film Fund, a new initiative that aims to support first or second time women filmmakers, launched at Cannes Lions 2015 by Dazed Co-founder Jefferson Hack and Actress/ Director Samantha Morton.

With only 7% of the top 250 films of 2014 directed by women, gender bias is cited as the foremost obstacle to a woman's career development in film. The Female Firsts: Film Fund aims to help change the landscape by taking direct action in funding first or second time feature filmmakers.

The initiative invites brands to take part in a global venture that is supported by strong patrons in the industry including Tilda Swinton, Jane Campion, Samantha Morton and Sienna Miller. The Female Firsts: Film Fund will be a unique model within the industry that supports visionary women's needs, without the more traditional funding structure barriers.


Samantha Morton said: "There are many reasons why the filmmaker gender gap is so big, and there has been some noise around this recently, but less action taken. Female Firsts is such a welcome initiative that's unique to the industry. Offering first or second time filmmakers the opportunity to access funding without all the usual rigmarole, is truly game-changing."

Jefferson Hack said: "We can’t rely on the traditional industry system to solve the extreme gender imbalance in cinema. We need to think and act differently or the situation will continue to get worse. It's about putting money on the table and giving it to women with a strong vision. We want to partner with brands who feel as strongly as we do in positively influencing the gender disparity in film."

At the launch at Cannes Lions Festival, Editorial director and publisher Jefferson Hack spoke to award winning actress & director Samantha Morton about her experiences in the film industry and explored the benefits of increased female representation in the director’s chair. They discussed the creative challenges she has faced on the other side of the camera including directorial debut The Unloved and her involvement as an advocate of Female Firsts.

In its first year, the Female Firsts: Film Fund will ask emerging first or second time, global female directors with visionary talent to apply for a percentage of their production funds. These women will be of all ages, races, backgrounds with the only criteria being that their productions must be intended as feature length films intended for theatrical release, of any genre, whether animation or documentary, hybrid or fiction, and on any subject.

Genre: PR