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David&Goliath Gets Top Hat Happy for the National Lottery, 3 years ago

Bob Industries' Kim Geldenhuys directs dapper spot for Monopoly Millionaires' Club game

David&Goliath Gets Top Hat Happy for the National Lottery

David&Goliath has launched a new campaign the week of 10/19 in conjunction with the Scientific Games Corporation. The marketing effort supports a new national lottery game, Monopoly Millionaires' Club, and will be running in 23 states in 2014 and is expected to expand to 32 states by 2015.

The campaign includes radio, digital banners, OOHand a 60 and 30 second TV spot called 'Hot Air Balloon,' in which the iconic Monopoly top hat is used to symbolize membership in the Monopoly Millionaires' Club. A Club where one becomes two, two becomes five, and five becomes fifty. With this new game, more and more people are becoming millionaires. 

The spot depicts the expansive impact of the game and Jimmy Durante’s famous track “Make Someone Happy” sets the tone for spreading and sharing happiness. 

David&Goliath began working with Scientific Games as a result of its work as AOR for CA Lottery since 2010. 

This is the first time that all Lottery jurisdictions have opted to run one, national campaign as opposed to their own local marketing efforts for a specific game. The estimated spend for this campaign is over $36 million for this October launch, and more than $50 million by Q1 of 2015. In 2013, the US Lottery revenue totaled $68 billion.


Advertiser: Scientific Games/MDI Entertainment


Animator: Nick St. Clair, Chris Perkowitz

Creative Agency

Account Director: Stacia Parseghian & Jamie Simms

Account Manager: Kammie Dons, Kelly Yaussi

Creative Agency: David&Goliath, LA

Art Director: Basil Cowieson, Allen Yu

CEO: David Angelo

Chief Creative Officer: Colin Jeffery

Copywriter: Greg Buri, (Jr) Patrick Que

Creative Director: Mark Monteiro

Head of TV / Production: Paul Albanese

Strategy Director: Kristen Knape

TV Producer: Karen Jean

Music and Sound

Composer: Patrick Ferguson

Sound Design: Mark Meyuhas @ LIME Studios

Sound Mix: Mark Meyuhas @ LIME Studios


Edit Assistant: Sam Perkins (Whitehouse Post)

Edit Company: Spinach LA

Editor: Shane Reid (Whitehouse Post)

Post Production / VFX

Colourist: Sean Coleman @ Company 3

Executive Producer: Stephanie Gilgar

Matte Painting: Matt Friedlander

Post Production House: Method Studios

Producer: Jonathan Carpio, Alexis Guajardo, Pip Malone

VFX Supervisor: Ben Walsh

Production Company

Director: Kim Geldenhuys

DOP: Eric Treml

Executive Producer: TK Knowles, John O'Grady, Chuck Ryant

Producer: Mark Walejko

Production Company: Bob Industries

Category: Gambling , Sports and leisure

Genre: Visual VFX