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David&Goliath Brings the Whole Kit & Caboodle for the CA Lottery, 2 years, 8 months ago

Director Errol Morris brings metaphors to life for new Taxes Paid Scratchers tickets

David&Goliath Brings the Whole Kit & Caboodle for the CA Lottery

When you win playing CA Lottery’s new Taxes Paid Scratchers tickets, it’s all yours! Unlike the standard Lottery winning regulations, Taxes Paid eliminates the federal tax payment on the top prize and recipients take home the full amount while the Lottery pays all taxes associated – no questions asked.

It’s kind of like winning the whole enchilada. The whole hog. The whole nine yards. The whole… well, you get the idea.

The campaign focuses on the exciting bonus that winners will take home by visually bringing a string of metaphors to life in a simple and iconic way. The message, “Whatever You Call It, It’s All Yours" will be shared through an integrated campaign featuring TV, radio, digital (online takeover and Hulu execution), mobile and OOH throughout California, Los Angeles, San Francisco, Sacramento and Fresno – as well as on California Lottery’s owned media and social channels.


Advertiser: CA Lottery

Creative Agency

Account Director: Stacia Parseghian

Account Executive: Lindsay Brown, (Assist) Ellen Lovoy

Account Manager: Jessica Watts

Art Director: Jenn Tranbarger

Chief Creative Officer: Colin Jeffery

Copywriter: (Sr) Anne Sanguinetti, Kacey Coburn

Creative Agency: David&Goliath, LA

Creative Chairman: David Angelo

Creative Director: Greg Buri, Basil Cowieson

Digital Art Director: Josh Crick

Digital Producer: Michael Karney

Head of Business Management: Janet Wang

Head of TV / Production: Paul Albanese

Project Manager: Erin Cavin

Strategy Director: Kristen Knape

TV Producer: Jessica Gardner

Music and Sound

Composer: Ben Einziger

Music Production: Jessica Einziger


Edit Company: Spinach

Editor: Heidi Black

Producer: Jonathan Carpio

Post Production / VFX

Executive Producer: Robert Owens

VFX Supervisor: Jason Schugardt

Production Company

Director: Errol Morris

Executive Producer: Robert Fernandez

Producer: Julie Ahlberg

Production Manager: Tonya Bertino, (Assist) Tim Collins, Molly Gilula

Category: Gambling , Sports and leisure

Genre: Comedy