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Creative

Daring Dairy Superheroes Star in Y&R Paris' New Mini BabyBel Campaign

QUAD Group, 2 years, 4 months ago

Delightful stop-motion campaign by WIZZdesign unmasks the superpowers of this little snack in the UK

Daring Dairy Superheroes Star in Y&R Paris' New Mini BabyBel Campaign

With its 'super' wax shell, the possibilities are endless for the Mini Babybel. For this campaign, Y&R Paris asked Geoffroy de Crécy and WIZZdesign to use it to create two rather charming cheese superhero characters.  

The UK version of this campaign features the appropriate level of self-deprecating humor at the end with some behind-the-scenes "bloopers." Versions for other European countries are to follow.

 


Creative Agency

Art Director: Guillaume Auboynueau

Copywriter: Eric Lavenac

Creative Agency: Y&R Paris

Creative Director: Pierrette Diaz

Head of TV / Production: Valérie Montiel

TV Producer: Mari Droullours

Music and Sound

Sound Design: The Shop

Post Production / VFX

Post Production House: FIX Studio

Producer: Christelle Prud'homme

Production Company

Director: Geoffroy de Crécy

Production Company: WIZZdesign

Category: Dairy , Food

Genre: Animation , Comedy , In-camera effects