Dare's Absolutely Gross Anti-smoking Ad Might Help You Quit
Simon Ellis has directed a powerful new campaign for Dare and Public Health England highlighting how smoking damages the body and causes a slow and steady decline in a process similar to rotting.
The online viral sees a father casually rolling up a cigarette formed of rotting human flesh, bringing to life the fact that: ‘every cigarette rots you from the inside out’. Employing his usual ability to get convincing performances from his cast, Simon has delivered a hard-hitting film that is already provoking a flurry of online debate.
Creative Agency: Dare
Creative: Pippa Harrigan and Andrew Edelston
Producer: Dana Rudelier
Music and Sound
Sound Design: Pure Soho
Editor: Julian Tranquille – Cut and Run
Post Production / VFX
Post Production House: Big Buoy
Director: Simon Ellis
DOP: David Procter
Executive Producer: Pete Chambers
Producer: Nicholas Unsworth
Category: Anti drink/drugs/smoking , Corporate and social