Cut+Run’s Steve Gandolfi Experiences The 'Driver’s Life' With MAZDA
Mazda believes that driving is more than a definition; driving is an experience that can enhance your life. To illustrate how every Mazda vehicle embodies why “Driving Matters,” Mazda North American Operations (MNAO) is rolling out a new advertising campaign, directed by RSA’s Jake Scott and edited by Steve Gandolfi and Lucas Eskin at Cut+Run. The campaign launched on Friday May 22nd in cinema and television with a mixture of 60 and 30 second ads. It will be supported digitally and on social channels. Assets from the campaign can be seen on Mazda's media website here.
The inaugural spot is “Driver’s Life”, edited by Steve Gandolfi, which chronicles the major moments and stages in a driver’s life, from getting a license and buying your first car, through raising a family and obtaining your “reward” car. The spot features multiple 2016 models and is a celebration of driving and the core values of Mazda customers. The Driving Matters campaign, an evolution of Mazda’s successful Game Changers campaign, centers on the emotional connection to the brand.
“I am proud to have been a part of creating ‘Driver’s Life’ with Jake Scott and the creative team at The Garage/Team Mazda. It is a beautiful film and expresses the emotional journey if life through milestones and subtle but powerful moments. It was a joy to edit,“ says Cut+Run editor Steve Gandolfi.
“Mazda makes cars for people who take pleasure in driving, and “Driving Matters” perfectly aligns with that philosophy. Through our creative process, it became evident that Mazda’s inspiration for pure driving enjoyment is something that relates to the typical car buyer,” notes Harvey Marco, creative director, Garage Team Mazda.
Mazda will deliver the new advertising message via in-cinema, television, print, out-of home and digital media.
Head of TV / Production: Tom Anderson
Animation Company: Jogger
Account Director: Dave Brown
Associate Creative Director: Melissa Webber
Business Director : Bart Kias
Chief Creative Officer: Harvey Marco
Copywriter: Erik Moe
Creative Agency: The Garage/Team Mazda
Creative Director: Steve Morris
Group Account Director: Stephanie Kendrick
Planning Director: Ben Chung
Senior Producer: Chrissy Hamilton
Music and Sound
Audio Post Production: Eleven Sound
Music Production: Human
Sound Design: Scott Burns @ Eleven Sound
Sound Mix: Scott Burns
Edit Assistant: Sean Fazende
Edit Company: Cut+Run
Editor: Steve Gandolfi
Executive Producer: Carr Schilling
Post Production / VFX
Colourist: Siggy Ferstl @ Co3
Post Production House: Jogger
Director: Jake Scott
DOP: Chris Soos
Executive Producer: Tracie Norfleet
Head of Production: Amburr Farls
Managing Director: Michelle Eskin
Producer: David Mitchell
Production Company: RSA
Category: Automotive , Cars
Genre: Dialogue , Storytelling