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Cut+Run's Sam Ostrove Creates the New Speed for Adidas

Cut+Run, 2 years, 1 month ago

Sam edits sporting intensity for adidas' 'Create The New Speed'

Cut+Run's Sam Ostrove Creates the New Speed for Adidas

The 30 second adidas film 'Create The New Speed,' via agency 72andSunny, celebrates those who challenge the status quo and reach for new heights, including high school football players who take the field – and the Internet – by a storm. Shot and edited to capture the YouTube as-it-happens spirit, and featuring ultimate real world plays by the Long Beach-based rising stars, the film speaks to young, sport-loving audiences through the lens of football, creativity and speed. 

“Director Eliot Rausch and DP Evan Prosofsky filmed the project with intentional grittiness as if shot by teenagers for an online highlights reel. The creative challenge was to essentially shed all classic film training so that the edit would authentically match the vibe of the film – unpolished, authentic, and rapid fire. It was terrific and humbling,” says Cut+Run editor Sam Ostrove.

Creative Agency

Business Affairs: Christina Rust

Business Manager: Maggie Pijanowski, (Jr.) Noah Winter

CEO: John Boiler

Chief Creative Officer: Glenn Cole

Creative Agency: 72andSunny

Designer: Ben Hodgin

Director of Film Production: Sam Baerwald

Executive Creative Director: Jason Norcross

Executive Producer: Nicole Haase

Producer: Liliana Vega

Senior Copywriter: Josh Braithwaite

Strategist: Josh Hughes

Strategy: Heather Lewis

Strategy Director: Matt Johnson

Brand Coordinator: Megan Russell

Brand Director: Audrey Huber

Brand Manager: Scott Swindler

Music and Sound

Artist: Pusha T

Executive Producer: Lauren Casio

Sound Design: Human

Sound Mix: John Bolen @ Formerly Play Studios


Edit Company: Cut+Run

Editor: Sam Ostrove

Executive Producer: Carr Schilling

Head of Production: Amburr Farls

Managing Director: Michelle Eskin

Post Production / VFX

2D Artist: Tommy Wooh, Ian Gibson

Creative Director: David Parker

Executive Producer: Rich Rama

Flame: Shauna Prescott

Flame Artists: Kevin McDonalds

Flame Assist: Jorge Tanaka

Post Production House: Jogger Studios

Production Coordinator: Susie Cobb

Production Company

Director: Eliot Rausch

DOP: Evan Prosofsky

Executive Producer: James Cunningham

Line Producer: Megan Moore

Managing Director: Jeff Baron

Production Company: Stink

Category: Clothing/fashion , Sports

Genre: Action , Dialogue