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Cute Kids Talk Sport in Lovely Australian Sports Commission Spot, 2 years, 6 months ago

The Monkeys teams with Finch director Alyssa McClelland to film these kids' unguarded self-belief

Cute Kids Talk Sport in Lovely Australian Sports Commission Spot

Play.Sport.Australia is an initiative launched by The Minister for Health and Sport, The Hon Sussan Ley MP, at the Business of Sports Summit this week in Sydney. To help promote the program, The Monkeys have created a campaign, launched at the summit, featuring kids who exude unwavering self-belief while offering their views on sport, and what it means to them and their families.

The ASC’s task is to make Australian sport stronger – to get more people playing sport and to help athletes pursue their dreams. Play.Sport.Australia focuses on growing sport participation in Australia, particularly among young Australians, for physical and mental health benefits, building confidence and self-esteem, and to develop stronger communities.

“It has been an inspiring experience to meet and work with the next generation of Aussie athletes. Their unguarded self-belief is infectious" says Justin Drape, Co-Founder and CCO of The Monkeys.

Alongside the film featuring Australian kids, The Monkeys have created a two-minute piece featuring James Magnussen, World Champion swimmer, talking about how self-belief has been critical to his success.

Creative Agency

Creative: Justin Drape, Siobhan Fitzgerald, Ben Garland

Creative Agency: The Monkeys

Creative Director: Justin Drape

Head of Content Production: Lisa Ramsey

Head of TV / Production: Thea Carone

Music and Sound

Composer: Mark Wolfe

Sound Design: Song Zu


Edit Company: The Editors

Production Company

Director: Alyssa McClelland

DOP: James Brown

Executive Producer: Karen Bryson

Producer: Warren Keuning

Production Company: Finch

Genre: Comedy , People