Curzon Cinemas Appoints Digital Cinema Media
Curzon has appointed Digital Cinema Media (DCM), the UK market leader in cinema advertising, to grow its ad revenue and build brand partnerships across the Curzon portfolio. DCM will take over the current contract, which is held by Pearl & Dean, from 1 January 2016.
Founded in 1934, Curzon has evolved to meet the demands of audiences and the dynamic film industry and includes 12 exclusive, boutique cinemas across London in Soho, Bloomsbury, Victoria, Mayfair, Chelsea, Wimbledon, Richmond and Mondrian London, as well as Canterbury, Knutsford, Ripon and Sheffield.
The Curzon brand also encompasses Curzon Artificial Eye, the company’s distribution label and Curzon Home Cinema, its on-demand film service.
As the market leader in UK cinema advertising, DCM represents over 80% of the cinema advertising market through exhibitors including Cineworld, ODEON, Picturehouse, Vue and over 150 leading independent cinemas. The addition of Curzon to DCM’s portfolio of cinemas will enhance the ability of brands to target Londoners with DCM representing over 100 cinema sites and more than 700 screens across the capital. DCM will also enable brands to complement the boutique cinema experience with the DCM estate encompassing more than 130 boutique cinemas across the UK.
Mel Alcock, COO of Curzon, said: “We are delighted to begin working in partnership with DCM in the New Year, after what has been a very busy and successful 12 months for Curzon. In all aspects of the company, we strive to work with like-minded brands and organisations and partnering with a trusted and engaging group like DCM on this is an extremely exciting move. With new Curzon venues opening in a variety of locations around the UK in 2016 and beyond, we look forward to a strong and fruitful relationship with DCM in the future.”
Karen Stacey, CEO of DCM, added: “We are incredibly excited to be going into partnership with Curzon. The Curzon experience is unique and memorable with loyal, influential and passionate audiences who are highly engaged in film and the Curzon brand. We believe we can work closely with the Curzon team to create new brand experiences and partnerships across the Curzon portfolio. 2015 has been a phenomenal year for cinema advertising, with DCM driving record-breaking advertising revenues throughout the year to date. We believe 2016 will be even stronger for DCM and Curzon as we work together to evolve the deepening relationship between brands and cinema.”