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Creative

Cummins&Partners Creates Live Stream Stream With Tourism Western Australia

staging.lbbonline.com, 2 years, 3 months ago

Appearing as a home page takeover on watoday.com.au, the campaign marks the first time live streaming through an ad banner has been developed in Australia

Cummins&Partners Creates Live Stream Stream With Tourism Western Australia

Tourism Western Australia, Australia’s South West and Cummins&Partners are pleased to announce the launch of their latest project, the Live Stream Stream to promote the Southern Forests Region of Western Australia.
 
Following the bushfires that affected the Southern Forests Region earlier this year, Cummins&Partners was tasked with developing a way to show West Australians that the area was ready to once again welcome visitors.

Says Executive Creative Director, Jim Ingram, "Still images can be faked or out-of-date. So what better way to show the Southern Forests Region was alive and well then to show it live and well."

“Tourism WA and Australia’s South West have been working together to develop and implement a recovery campaign that encourages visitation to the area. We hope that this ‘live stream’ will reveal how the Southern Forests Region still has a range of great nature-based experiences and so offers a relaxing local get-away,” says Tourism WA CEO, Stephanie Buckland.

Appearing as a home page takeover on watoday.com.au, the 'Live Stream Stream' is the first time live streaming through an advertising banner has been developed in Australia. Cummins&Partners worked closely with Fairfax, publishers of WA Today, to successfully live-stream from The Cascades in the Gloucester National Park, about three and a half hours south of Perth.

Various live events are planned around the stream throughout daylight hours on 1st July, highlighting the region's many attractions including hiking and mountain-biking. Updates on those events can also be followed live via Twitter and Instagram through #thisiswa

View the Live Stream Stream here: www.watoday.com.au

Genre: Creative technology , Experiential , Strategy/Insight