Cults Percussion Ensemble Soundtracks Specsavers' High-flying Ad
Woodwork Music client’s Trunk Records have had one of their recent releases – a rare track by a 1970s school percussion band - used in the latest spot directed by HLA’s Simon Ratigan.
The beautiful spot shows some of the many ways in which children’s glasses can be lost including falling into the sea, being left on a sushi conveyor belt and most impressively being sent into space on a teddy bear attached to party balloons.
When it came to finding the music Simon and Specsavers Creative were keen to have something that captured the charm and childlike qualities of the ad but that was also reflective and able to highlight the almost slightly melancholic plight of the glasses. Woodwork Music pulled several suggestions from their various catalogues and “Little Dancer” by Cults Percussion Ensemble fitted the bill perfectly.
Cults Percussion Ensemble (Cults is the name of a district in Aberdeen rather than anything more sinister) were a group of hugely talented schoolchildren with an average age of 14 and included Scottish percussionist extraordinaire, Dame Evelyn Glennie. Their only album was originally available very briefly at their live concerts in 1979 before being reissued by Trunk Records in 2012. It’s an album full of swirling, hypnotic and dreamlike tracks and epitomises the kind of release Trunk Records has become famous for – rare, charming, charismatic, nostalgic.
Category: Beauty/health , Eyecare
Genre: Music performance