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Creative

Crownbet 'Change the Game' with Latest Brand Campaign by GPY&R Melbourne

staging.lbbonline.com, 2 years, 7 months ago

Led by Autumn Racing and AFL 30 second TVCs and backed by a fully integrated national campaign

Crownbet 'Change the Game' with Latest Brand Campaign by GPY&R Melbourne

BetEasy has rebranded to CrownBet, launching a new campaign via GPY&R last night.

The new brand represents the combination of Crown’s global integrated resort company and the largest Australian owned online wagering company.

Says Ed Owens, marketing director of CrownBet: “The campaign will work to build both immediate and high levels of awareness and registration.”

“With the combined technology and sporting knowledge of this brand, we really are going to change the game for online wagering,” said Owens.

CrownBet, chief executive officer, Matthew Tripp, added: “The new CrownBet name and branding further solidifies our ties to the iconic Crown Resorts brand. The synergies between CrownBet and the Crown Signature Club will provide unparalleled value to our respective customer bases and new members.”

Says Julian Bell, GPY&R managing partner: “It’s a rare privilege these days to launch a big, serious Aussie brand… and it’s been one that GPY&R has thoroughly enjoyed. It’s particularly exciting to work with a team that can blend such deep sporting knowledge with technological innovation. They’re a great team to work with.”

The campaign will be led by Brand, Autumn Racing and AFL 30 sec TVCs, backed by a fully integrated national campaign.

Advertiser

Advertiser: CrownBet

Director of Marketing: Ed Owens

Creative Agency

Account Director: Paige Prettyman

Creatives: Luke Simkins, Charles Bayliss, Joe Sibley & James Wills

Executive Creative Director: Ben Coulson

Executive Producer: Romanca Jasinski

Group Account Director: Ella Ward

Producer: Eliza Malone

Senior Account Manager: Emma Lazarou

Music and Sound

Music Supervision: Karl Richter, Level Two Music

Sound Design: Paul Baxter, Risk Sound

Post Production / VFX

Post Production House: The Butchery, The Refinery & Crayon

Production Company

Director: Nic Finlayson

DOP: Crighton Bone

Executive Producer: Corey Esse

Producer: Cath Anderson

Production Company: Finch

Category: Gambling , Sports and leisure

Genre: Storytelling