Cross-device Technology Company Drawbridge Expands London Team
Drawbridge, the leading cross-device technology company, today announced the expansion of its London-based team. The team is headed up by Mark Wright, who brings with him over 17 years of media experience, having led the award-winning A&Ny Media sales team as well as founding and managing one of the original UK media sales houses, GMW Media. Wright is leading the expansion with a focus on increasing the company’s cross-device footprint in EMEA and servicing Drawbridge’s growing platform, consumer graph, and insights businesses.
“Marketers in the UK are increasingly looking for an accurate picture of who their audience is and a better understanding of how cross-device activity works,” said Wright. “A key component of the work we’re doing with our agency partners including MediaCom, Starcom Mediavest, Amnet and Somo centers around helping them reach consumers as they switch devices along the path to purchase, and ultimately understand how ads served on one device influence actions on others. We offer the most robust cross-device solutions available to the modern marketer, and we’re hoping to roll these out to other markets in the near future.”
Drawbridge’s Cross-Device Advertising Platform and Cross-Device Insights are powered by the company’s Connected Consumer Graph, which provides marketers with visibility into how users interact with brands across devices along the path to purchase. Drawbridge’s Connected Consumer Graph includes more than one billion consumers across more than three billion devices globally, including desktops, smartphones, tablets, and connected television devices. While Drawbridge’s Cross-Device Advertising Platform can be used via a managed-service or self-service model, the Connected Consumer Graph and Cross-Device Insights products can be leveraged from buy-side platforms and exchanges outside of Drawbridge, effectively democratising this leading cross-device technology for the first time.
"We are really excited to see the organisation scale in the UK under Mark's leadership," said Nimeshh Patel, VP EMEA. “Our EMEA business is gathering momentum, which has warranted the additional investments that we are making."