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Creative

Cricket Star Richie Benaud Calls On Aussie Legends for the Ultimate BBQ

staging.lbbonline.com, 2 years, 9 months ago

The Monkeys bring together an epic cast on Australia Day for Meat & Livestock Association campaign

Cricket Star Richie Benaud Calls On Aussie Legends for the Ultimate BBQ

For the first time in living memory, legendary Australian cricketer and commentator Richie Benaud won’t be commentating at the cricket this Australia Day, which falls on 26th January. Instead, Sydney agency The Monkeys tasked Benaud with organising the ultimate Australia Day BBQ in a campaign for Meat & Livestock Association (MLA) that encapsulates what Australia Day is all about.

It’s not just a bunch of mates from the modern era invited to Benaud’s BBQ.

He casually rings a pantheon of historically important Australian figures from Captain Cook, to doomed explorers Burke and Wills, bushranger Ned Kelly, iconic cricketer Don Bradman, modern day media giant Ita Buttrose and media personality Sam Kekovich.

They’re all in for the greatest BBQ of all time. And we mean “All time”.

Directed by Australian director Tom Noakes – who was a finalist in the Doritos ‘Crash The Super Bowl’ competition last year – the film encourages Aussies to get together over lamb as part of MLA’s annual Australia Day campaign, which airs nationally.


Advertiser

Advertiser: Meat & Livestock Association

Creative Agency

Creative Agency: The Monkeys

Copywriter: Scott Nowell

Executive Creative Director: Scott Nowell

Head of TV / Production: Thea Carone

Managing Director: Matt Michael

Planner: Michael Hogg

Producer: (Senior) Jade Rodriguez

Music and Sound

Composer: Damian De Boos-Smith

Music Production: Nylon Studios

Offline

Editor: Stuart Morley

Post Production / VFX

Post Production House: FSM

Production Company

Director: Tom Noakes

DOP: James Brown

Producer: Belinda Dean

Production Company: Photoplay

Category: Food , Meat & Fish

Genre: Comedy