Cricket Star Richie Benaud Calls On Aussie Legends for the Ultimate BBQ
For the first time in living memory, legendary Australian cricketer and commentator Richie Benaud won’t be commentating at the cricket this Australia Day, which falls on 26th January. Instead, Sydney agency The Monkeys tasked Benaud with organising the ultimate Australia Day BBQ in a campaign for Meat & Livestock Association (MLA) that encapsulates what Australia Day is all about.
It’s not just a bunch of mates from the modern era invited to Benaud’s BBQ.
He casually rings a pantheon of historically important Australian figures from Captain Cook, to doomed explorers Burke and Wills, bushranger Ned Kelly, iconic cricketer Don Bradman, modern day media giant Ita Buttrose and media personality Sam Kekovich.
They’re all in for the greatest BBQ of all time. And we mean “All time”.
Directed by Australian director Tom Noakes – who was a finalist in the Doritos ‘Crash The Super Bowl’ competition last year – the film encourages Aussies to get together over lamb as part of MLA’s annual Australia Day campaign, which airs nationally.
Advertiser: Meat & Livestock Association
Creative Agency: The Monkeys
Copywriter: Scott Nowell
Executive Creative Director: Scott Nowell
Head of TV / Production: Thea Carone
Managing Director: Matt Michael
Planner: Michael Hogg
Producer: (Senior) Jade Rodriguez
Music and Sound
Composer: Damian De Boos-Smith
Music Production: Nylon Studios
Editor: Stuart Morley
Post Production / VFX
Post Production House: FSM
Director: Tom Noakes
DOP: James Brown
Producer: Belinda Dean
Production Company: Photoplay
Category: Food , Meat & Fish