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Hires, Wins & Business

Creative Agency Sid Lee Opens Los Angeles Office

staging.lbbonline.com, 2 years, 11 months ago

Agency opens in The Movember Foundation's US headquarters

Creative Agency Sid Lee Opens Los Angeles Office

Just two years after the opening of its New York office, international creative agency Sid Lee has announced the launch of its second US operation, to be located in the Los Angeles headquarters of the Movember Foundation, the leading global organization committed to changing the face of men's health by raising funds and awareness for prostate cancer, testicular cancer, and mental health.

Launched in New York in late 2012 under the leadership of Sid Lee USA CEO and Senior Partner Will Travis, the New York shop has seen clients Absolut, adidas, Calvin Klein, Facebook, Intel, Pepsi Co and Tiffany's seek out its unique multi-disciplinary creative approaches to transform consumer experiences with their brands.  Now, with expanded relationships with 99 Cent Only Stores and Cirque du Soleil, the U.S. West Coast is a perfect fit for the international agency's seventh office, joining the group HQ in Montreal and ateliers in Amsterdam, Toronto, Calgary and Paris, as well as New York.

Discussing the launch of the new LA office, Travis referenced two other big developments that helped pave the way:  Sid Lee Architecture's award of two new residential developments in Venice Beach, and the massive success of the feature documentary "Takedown: The DNA of GSP" from Sid Lee's production team at Jimmy Lee, which tells the story of former 3-time UFC Welterweight Champion Georges St-Pierre.

"We have been searching for the right opportunity to launch our presence on the West Coast for six months now," Travis began.  "After several conversations with the executive team of The Movember Foundation, we decided supporting the charity was just the right way to land, extending the agency's 20 year belief in investing our strategic and creative resources behind causes where hiring an international agency partner just wouldn't be viable."

The Movember Foundation encourages men and women to sign up at http://Movember.com, grow or support a moustache for the month of Movember (formally known as November), and raise awareness and funds for their efforts.  To date, the Movember community of over four million men and women in 21 countries has raised over $550 million for the purpose of saving and improving the lives of men affected by prostate cancer, testicular cancer and mental health problems.

"Sid Lee brings a wealth of experience with their collaborative nature and focus on innovation, which aligns well with the values of the Movember Foundation," said Mark Fewell, Head of Market Development at the Movember Foundation. "Our office will benefit from their strategic ability and we welcome their creative energy."

Led by Managing Partner Nicolas Van Erum, the core LA team will focus on servicing existing clients, supporting the Movember Foundation and other charitable causes, further advancing the success Sid Lee has gained in such a short tenure in the USA.