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Creative

Country Roads & Icy Peaks in Mekanism's New North Face Campaign

staging.lbbonline.com, 2 years, 11 months ago

Mekanism & Farm League head across the American countryside

Country Roads & Icy Peaks in Mekanism's New North Face Campaign

Mekanism & The North Face launched the largest campaign in their company history, challenging people to reimagine exploration. The North Face also joined forces with the U.S. Department of the Interior to promote and protect America’s Public Lands.

As a key component to support the initiative, Mekanism created a commercial campaign featuring a new recording of Woody Guthrie’s iconic anthem “This Land is Your Land” by two-time Grammy nominee My Morning Jacket. The song is available on iTunes and My Morning Jacket will donate their portion of the proceeds to 21st Century Conservation Service Corps (21CSC).

The commercial features cinematic footage of The North Face global athlete team members and enthusiasts doing what they love – skiing, running, climbing and hiking. The spot will launch on YouTube beginning October 27 and debut on national TV on November 9 (NBC Sunday Night Football). It will run through the end of December on NBC, ESPN, USA Network, Comedy Central and more. The campaign also will be supported by advertising across digital and social channels such as Hulu, YouTube, ESPN, VICE and Facebook, starting on November 10.


Advertiser

Advertiser: The North Face

Creative Agency

Creative Agency: Mekanism

Art Director: Liam Kaczmar

CEO: Jason Harris

Executive Creative Director: Tommy Means

Executive Producer: Stef Smith

Head of TV / Production: Elizabeth Morse

Managing Director: Michael Zlatoper

Music Supervisor: Manage This Media - Janet Billig

Music and Sound

Artist: My Morning Jacket

Sound Mix: One Union Recording- Andy Greenberg

Offline

Edit Assistant: Edward Schmidt IV, Cali Bondad

Edit Company: Mekanism

Editor: Ethan Indorf, Jesse Coane

Post Production / VFX

Colourist: Spy Post- Chris Martin

Producer: Stef Smith

Production Company

Director: Chris Burkard

DOP: Michael Paul Jones

Executive Producer: Tim Lynch

Producer: Arlo Rosner

Production Company: Farm League

Production Manager: Michael Pizzo

Category: Clothing/fashion , Day/night wear

Genre: Scenic