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Editors' Choice

Could These 'Artisanal Water' Hipsters Be More On Point?, 2 years, 2 months ago

Editors' Choice: Paul Riccio directs & writes hilarious short parodying the artisanal movement

Could These 'Artisanal Water' Hipsters Be More On  Point?

Sourcing water globally that's carried back to Brooklyn via a team of burros, the Timmys are introducing handcrafted water to the world with an almost pathological attention to craftsmanship and a thirst for helping people become less thirsty. Their motto: $11 for a liter of adventure.

Director Paul Riccio commented: "My objective was twofold: one, to make something funny, and two, to poke a hole in the authenticity hoax cultivated by the artisanal movement and revealing the silliness of increasingly precious forms of consumption."

Music and Sound

Sound Mix: Mat Guido


Editor: Jason Kileen

Post Production / VFX

Colourist: Joseph Wenkoff

Flame: Alexander Chizhov

Production Company

Art Director : Molly Finley

Director: Paul Riccio

DOP: Derek McKane

Producer: Matt O'Shea & Laura Wood

Category: Soft drinks , Water

Genre: Comedy