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Editors' Choice

Could adam&eveDDB Be Any Clearer in Harvey Nichols' Christmas Spot?

DDB EMEA, 2 years, 10 months ago

Editors' Choice: Partizan's Eric Lynne shoots cheeky ad preventing unwanted Christmas gifts

Could adam&eveDDB Be Any Clearer in Harvey Nichols' Christmas Spot?

Today adam&eveDDB unveils a new Christmas campaign for luxury fashion retailer, Harvey Nichols. The campaign promotes a range of greetings cards that have been designed to help people avoid the disappointment of receiving unwanted gifts on Christmas Day. 

The ‘Could I Be Any Clearer?’ Christmas Card Collection allows people to customise traditional greetings messages with their own not-too-subtle hint about what they want from Harvey Nichols for Christmas. For example…

‘Seasons Greetings… Will be very awkward if you don’t get me a pair of Charlotte Olympia silver Octavia sandals. They’re the platform ones with the 6” heel. Size 4 ½, or a 5, if that’s all they’ve got.’

Customers can select from a range of cards instore or design their own at where the ‘Could I Be Any Clearer?’ Christmas Card app creates a personalised card featuring whatever lusted-after item they have selected from the website. The unique card can then be printed, e-mailed or shared via Facebook, Twitter and Instagram to ensure that your nearest and dearest are left in no doubt as to what you really want for Christmas. 

Harvey Nichols is promoting the new range of cards with a multi-media campaign that includes instore activation, digital, and an online film directed by Eric Lynne (Partizan). The ‘Could I Be Any Clearer?’ Christmas Cards and accompanying campaign were created by Jon Farley and Alex Lucas of adam&eveDDB. 

Ben Tollett and Emer Stamp, Executive Creative Directors of adam&eveDDB, commented: “We all want our Christmas presents to be a nice surprise but they invariably end up being a crashing disappointment. The ‘Could I Be Any Clearer’ Christmas Cards solve that problem in one fell (and easily customisable) swoop!”

Shadi Halliwell, Group Creative & Marketing Director of Harvey Nichols, commented: “This year, we want our customers to wake up on Christmas morning and love the presents they get from their nearest and dearest. We all secretly want wonderful gifts and Harvey Nichols this year is there to help make your Christmas dreams come true.

With our 'Could I be any Clearer' app, you can cheekily spell out that stylish gift you've always wanted, making sure you end up with that Lanvin silk dress rather than the iron to steam it with!"


Advertiser: Harvey Nichols

Creative Agency

Account Director: Rebecca Sare

Account Manager: Katie Gough

Creative Agency: adam&eveDDB

Art Director: Alex Lucas

Business Director : Paul Billingsley

Copywriter: Jon Farley

Executive Creative Director: Ben Priest, Ben Tollett and Emer Stamp

Planner: Michelle Gilson

Media Agency

Media Agency: Rocket

Planner: Faye Turner and Laura Henderson

Music and Sound

Audio Post Production: Mark Hellaby @ Clearcut Sound

Song: Piano Concerto No.1 in E Minor, Frederic Chopin


Editor: Ben Campbell @ Cut & Run

Post Production / VFX

Post Production House: Framestore

Producer: Heather Kinal

Production Company

Director: Eric Lynne

Production Company: Partizan

Category: Retail and restaurants , Retail stores

Genre: Comedy