Could adam&eveDDB Be Any Clearer in Harvey Nichols' Christmas Spot?
Today adam&eveDDB unveils a new Christmas campaign for luxury fashion retailer, Harvey Nichols. The campaign promotes a range of greetings cards that have been designed to help people avoid the disappointment of receiving unwanted gifts on Christmas Day.
The ‘Could I Be Any Clearer?’ Christmas Card Collection allows people to customise traditional greetings messages with their own not-too-subtle hint about what they want from Harvey Nichols for Christmas. For example…
‘Seasons Greetings… Will be very awkward if you don’t get me a pair of Charlotte Olympia silver Octavia sandals. They’re the platform ones with the 6” heel. Size 4 ½, or a 5, if that’s all they’ve got.’
Customers can select from a range of cards instore or design their own at harveynichols.com where the ‘Could I Be Any Clearer?’ Christmas Card app creates a personalised card featuring whatever lusted-after item they have selected from the website. The unique card can then be printed, e-mailed or shared via Facebook, Twitter and Instagram to ensure that your nearest and dearest are left in no doubt as to what you really want for Christmas.
Harvey Nichols is promoting the new range of cards with a multi-media campaign that includes instore activation, digital, and an online film directed by Eric Lynne (Partizan). The ‘Could I Be Any Clearer?’ Christmas Cards and accompanying campaign were created by Jon Farley and Alex Lucas of adam&eveDDB.
Ben Tollett and Emer Stamp, Executive Creative Directors of adam&eveDDB, commented: “We all want our Christmas presents to be a nice surprise but they invariably end up being a crashing disappointment. The ‘Could I Be Any Clearer’ Christmas Cards solve that problem in one fell (and easily customisable) swoop!”
Shadi Halliwell, Group Creative & Marketing Director of Harvey Nichols, commented: “This year, we want our customers to wake up on Christmas morning and love the presents they get from their nearest and dearest. We all secretly want wonderful gifts and Harvey Nichols this year is there to help make your Christmas dreams come true.
With our 'Could I be any Clearer' app, you can cheekily spell out that stylish gift you've always wanted, making sure you end up with that Lanvin silk dress rather than the iron to steam it with!"
Advertiser: Harvey Nichols
Account Director: Rebecca Sare
Account Manager: Katie Gough
Creative Agency: adam&eveDDB
Art Director: Alex Lucas
Business Director : Paul Billingsley
Copywriter: Jon Farley
Executive Creative Director: Ben Priest, Ben Tollett and Emer Stamp
Planner: Michelle Gilson
Media Agency: Rocket
Planner: Faye Turner and Laura Henderson
Music and Sound
Audio Post Production: Mark Hellaby @ Clearcut Sound
Song: Piano Concerto No.1 in E Minor, Frederic Chopin
Editor: Ben Campbell @ Cut & Run
Post Production / VFX
Post Production House: Framestore
Producer: Heather Kinal
Director: Eric Lynne
Production Company: Partizan
Category: Retail and restaurants , Retail stores