Costa Appoints The Real Adventure Unlimited
Following a competitive pitch process, The Real Adventure Unlimited has been appointed by Costa to develop a best-in-class loyalty programme that delivers multi-channel 1-to-1 relationships for their customers.
The agency will be bringing together their expertise in data, technology and creative to deliver a loyalty programme that goes further than the collection of points, adding value for each individual customer.
"With new players entering the market and old rivals continuing to expand, Costa is operating in an increasingly competitive environment.’ commented Beth Pope, Joint Managing Director at The Real Adventure Unlimited. ‘The challenge we’re thrilled to be rising to is how we can deliver a loyalty programme that provides both value for the business and a truly personal experience for Costa customers."
The Real Adventure Unlimited was appointed following a selection process managed by RAR.
Category: Soft drinks , Tea and coffee